Tinybird

Performance Marketing

• Design and execute integrated campaigns across key industries and use cases — from strategy and messaging to tactical execution and performance analysis.
• Lead competitive takeout campaigns targeting companies using alternative data platforms and other modern data warehouses, partnering with Product Marketing to refine positioning and build compelling narratives.
• Build multi-touch, multi-channel journeys across paid media, events, webinars, content syndication, and email nurturing — ensuring a consistent and engaging experience throughout the buyer journey.
• Collaborate with Product Marketing to align global and regional initiatives, optimizing event promotion, lead capture, and campaign coherence across channels.
• Leverage cloud partnerships (AWS, GCP, Azure) to enhance campaigns with joint marketing initiatives, managing MDF (market development funds) and co-marketing opportunities.
• Own pipeline and funnel metrics — regularly analyze performance across stages, identify bottlenecks, and implement improvements to increase conversion rates and pipeline velocity.
• Stay on top of market trends — monitor competitors, emerging technologies, and audience behaviors to continually refine campaign strategies and explore new demand channels.

Demand Generation Manager