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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media planning and buying, leveraging tools and data to create impactful marketing solutions across various channels. Strong ability to analyze demographic data and consumption trends to inform strategic recommendations aligned with client KPIs.
Highest-signal resume keywords
Media Buying ExperienceCross-Channel PlanningNielsen Suite ExpertiseClient Relationship ManagementStrategic Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningCampaign AnalysisData InterpretationPerformance MarketingBrand Awareness Strategy
Soft Skills
Strong Communication SkillsPresentation Story-TellingClient Advisory Skills
Tools & Technologies
Nielsen Media ImpactCommspointNPowerResonateComscoreKantar
Industry Keywords
OTTLinear TVTerrestrial RadioOnline VideoDigital Audio
About the role
Key responsibilities & impact- Use audience, competitive, channel, and media planning tools to answer critical questions and make recommendations on campaign timing, size/budget, duration/flighting, and media mix
- Lead identification of media partners, platforms, programming, and network opportunities suited to clients’ unique needs
- Maximize campaign impact across OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search, and Digital Audio
- Analyze demographic data and consumption trends to inform media recommendations
- Interpret tool-suite insights and data to drive actionable full-funnel recommendations across brand awareness, consideration, and brand performance
- Leverage offline media planning experience and agency case studies to inform reach, frequency, TRP/GRP, and impression benchmarks
- Own conception and delivery of innovative, targeted, business-building marketing solutions
- Serve as a key client contact during plan development and approval
- Collaborate cross-functionally with investment and client strategy teams to align planning outputs with measurement capabilities and buying footprint
- Partner with Client Strategy & Analytics counterparts to combine attribution, optimization, and planning inputs into blended campaigns aligned with client KPIs
- Partner with the Strategic Planning lead as agency liaison with external planning-tool partners
- Help evaluate and roadmap development of Tinuiti’s planning-tool suite, including recommendations and rationale for changes or enhancements
Requirements
What you’ll need- 5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market
- Experience with cross-channel planning, including linear TV, streaming video/audio, and overall digital media (search, social, display, etc.)
- Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, and Kantar
- Understanding of companies/campaigns with KPIs ranging from performance marketing to true brand awareness efforts
- Strong POV of industry planning, insights, and competitive tools
- Expert knowledge of the media landscape, both traditional and digital
- Ability to build relationships with clients and peers as a trusted advisor
- Strong written and oral communication skills, specifically around presentation story-telling
- Ability to travel to onsite meetings 1–2 times a month at most
Benefits
Comp & perks- Unlimited paid time off
- Fully remote environment
- Flexible time off
- 20 paid holidays, including multiple long weekends
- Medical, Dental, Vision, Life & Disability insurance
- Flex Spending Accounts
- Retirement plan with match up to 4% of contributions at 100%
- Fringe
- Forma
- Unlimited Telemedicine and Teletherapy at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay
- Partners receive 12 weeks of parental leave
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources
- Discretionary performance bonus