TV, Video, Audio & Display Strategist

Tinuiti

TVAD Strategist scaling full-funnel TV, video, audio, and display programs for Tinuiti, a U.S. marketing agency.

Posted 8/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing TV/video/audio/display campaigns with a focus on measurement, attribution, and client strategy. Proficient in utilizing DSPs, ad platforms, and advanced analytics to drive revenue and optimize media performance.

Highest-signal resume keywords

TV/Video/Audio/Display ManagementDSP and Ad Platform FamiliarityIncrementality/Lift TestingAdvanced Excel/Sheets SkillsGA4 and Platform Analytics Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media AnalyticsForecastingA/B TestingBudget ShapingMeasurement CadenceData Health SupportFrequency ManagementClient Strategy ExecutionPerformance Channel PlanningGrowth-Focused Reporting

Soft Skills

Client-Ready StorytellingClear CommunicationExpectation SettingStructured Feedback

Tools & Technologies

DSPsAd PlatformsGA4SQL

Industry Keywords

TVADProgrammatic DisplayIncremental ReachCACLTVBrand SafetyViewabilityIVTAudience/Data UsagePMPs

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Turn business goals into a clear TVAD plan across awareness, consideration, and performance channels including CTV/OTT, online video, digital audio/podcasts, programmatic display, and linear
Lead day-to-day client strategy and execution
Present growth-focused updates and QBRs connecting media to revenue, CAC, LTV, and incremental reach
Pair TVAD craft with growing multi-channel understanding
Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative
Teach clients and teams and codify playbooks
Use DSP and ad-platform capabilities responsibly, including goal strategies, pacing, frequency, brand safety, and verification
Pilot innovations safely, measure results, and scale what works
Apply Bliss Point insights to shape budgets and innovations
Provide structured feedback to improve tools
Design valid TVAD tests using geo/lift, holdout, A/B, or time-series approaches
Define success thresholds and maintain a steady measurement cadence
Forecast expected impact and risk
Explain and advocate for Tinuiti’s measurement and attribution framework
Explain model caveats when recommending changes
Support data and operations health
Remove recurring sources of waste such as unmanaged frequency, low-quality inventory, and overlap
Help the Pod adopt better ways of working

Requirements

What you’ll need

5–7 years managing TV/video/audio/display at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure
Familiarity with DSPs and ad platforms
Knowledge of verification, IVT, viewability, audience/data usage, and frequency management
Comfortable coordinating with publishers, PMPs, and partners
Experience with incrementality/lift and basic A/B testing
Forecasting ability
Ability to connect media to revenue, CAC, LTV, incremental reach, and attention
Advanced Excel/Sheets skills
SQL familiarity preferred
GA4 and platform analytics experience
Clean documentation and communication
Client-ready storytelling and clear expectation-setting
Ability to partner effectively with Econometrics, Creative, channel teams, and Client Leadership

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
20 paid holidays, including multiple long weekends
Medical, Dental, Vision, Life & Disability insurance
Flex Spending Accounts
Retirement plan with match up to 4% of contributions at 100%
Fringe
Forma
Unlimited Telemedicine and Teletherapy at no cost
Thankful giving
Equity
Birthing parents receive 16 weeks of leave with 100% pay
Partners receive 12 weeks of parental leave after birth or adoption
On-demand learning
Mentorship program
Leadership and management development programs and resources
Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity
Discretionary annual performance bonus