Senior Manager, Creative Strategy

Tinuiti

Leading Creative Strategy across larger client scopes at Tinuiti, the largest independent full-funnel marketing agency in the U.S. Collaborating across teams for measurable results in a remote setting.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in Creative Strategy Development, Campaign Strategy, and Client Relationship Management, with a strong focus on data-driven decision-making and innovative approaches to performance improvement. Proven ability to lead teams, mentor talent, and deliver compelling presentations to senior stakeholders.

Highest-signal resume keywords

Creative Strategy DevelopmentCampaign StrategyClient Relationship ManagementData Analysis from PlatformsA/B and Multivariate Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Brief DevelopmentPerformance-Informed RecommendationsTesting Roadmap CreationCreative AnalyticsAI Tool Utilization

Soft Skills

Client-Facing CommunicationPresentation SkillsTeam LeadershipMentoring

Tools & Technologies

MetaTikTokSnapchatYouTube

Industry Keywords

MarketingBrand StrategyAdvertisingHealth and WellnessEcommerceRetailBeautyApparelHome ServicesFinancial Services

About the role

Key responsibilities & impact

Define and oversee creative strategy for assigned clients and campaigns, ensuring alignment with business objectives, marketing goals, audience needs, and measurable outcomes.
Translate client business goals into actionable communication, messaging, and creative objectives that support both brand and performance priorities.
Build trusted relationships with client and internal stakeholders by bringing clear strategic rationale, strong recommendations, and practical creative direction.
Lead client presentations, pitch support, and strategic discussions within assigned scopes as the senior Creative Strategy lead.
Apply and help improve Creative Strategy templates, processes, and frameworks, including briefs, CABs, audits, testing roadmaps, and performance synthesis.
Help build new approaches to creative strategy, including content and creative strategy synergies, AI-enabled performance creative, creative analytics, and platform-informed testing.
Leverage platform, channel, creative performance, and research data to refine creative strategy and improve performance over time.
Partner closely with Creative Studio, Media Planning, Client Partnership, Analytics, and Communications Planning to ensure Creative Strategy is integrated into broader campaign planning and execution.

Requirements

What you’ll need

7-10+ years of experience in creative strategy, marketing, brand strategy, advertising, or a related field.
3+ years of people management, mentoring, or formal team leadership experience.
Strong experience developing campaign strategy, messaging recommendations, creative briefs, testing roadmaps, and performance-informed creative recommendations.
At least 3 years of client relationship experience, collaborating with in-house or agency creative teams through strategy, ideation, production, and review.
Proficiency analyzing data from platforms such as Meta, TikTok, Snapchat, YouTube, and similar environments to inform creative strategy.
Familiarity with email, web, display, streaming, social, commerce, and related channels, with a focus on innovation and optimization.
Strong understanding of A/B and multivariate testing methodologies.
Demonstrated ability to use AI tools to improve personal and team effectiveness, with strong judgment in validating outputs and handling sensitive data.
Excellent client-facing communication and presentation skills, including senior stakeholder presentations.
Bonus: Agency experience and/or category experience in health and wellness, beauty, ecommerce, retail, apparel, home services, or financial services.

Benefits

Comp & perks

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources