Lead Creative Strategist

Tinuiti

Lead Creative Strategist managing major client strategies and pitches at Tinuiti. Delivering advanced creative strategy outputs while mentoring others informally.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading complex Creative Strategy initiatives, synthesizing data and insights to inform messaging and performance-driven recommendations. Proficient in collaborating with cross-functional teams to enhance creative effectiveness and drive strategic outcomes.

Highest-signal resume keywords

Creative Strategy LeadershipMessaging Strategy ExpertiseCreative Effectiveness AnalysisData Synthesis and Insight GenerationFluency in Digital Environments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyBrand StrategyCommunications StrategyPerformance Creative StrategyMessaging ArchitectureCreative Effectiveness RoadmapsCreative TestingAudience InsightStrategic DirectionCreative Analytics

Soft Skills

Persuasive StorytellingCoaching and FeedbackStakeholder Influence

Tools & Technologies

AI ToolsCreative Analytics Tools

Industry Keywords

Digital EnvironmentsPaid SocialVideoStreamingDisplayWebCommerce

About the role

Key responsibilities & impact

Lead high-complexity Creative Strategy workstreams for major clients, pitches, or transformation opportunities.
Influence senior client and internal stakeholders through concise, persuasive, business-grounded storytelling.
Develop advanced Creative Strategy outputs, including creative audits, creative effectiveness roadmaps, messaging architectures, CAB systems, testing frameworks, and pitch narratives.
Partner with Analytics, Media, and channel teams to make creative learning more decision-useful and cumulative over time.
Raise the quality of creative thinking across teams through informal coaching, examples, and constructive feedback.

Requirements

What you’ll need

8-10+ years of experience in creative strategy, brand strategy, communications strategy, performance creative strategy, or related strategic roles.
Demonstrated ability to lead complex strategic work independently across major clients, pitches, or high-value workstreams.
Strong expertise in messaging strategy, creative effectiveness, creative testing, audience insight, and performance-informed creative recommendations.
Advanced ability to synthesize data, research, cultural signals, platform behavior, and business context into clear strategic direction.
Strong fluency with paid social, video, streaming, display, web, commerce, and related digital environments.
Comfort using AI and creative analytics tools to improve quality, efficiency, and insight generation with strong judgment and validation.

Benefits

Comp & perks

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
20 paid holidays, including multiple long weekends.
Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
Match up to 4% of your contributions at 100%.
Telemedicine and Teletherapy available at no cost.
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks).