Vice President, Affiliate Marketing

Tinuiti

VP of Affiliate leading performance-based partnerships at Tinuiti, defining next-gen strategies in AI and commerce. Overseeing high-level client relationships and driving department P&L.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesLead💰 $160,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the visionary leader for our affiliate practice, responsible for defining the next generation of performance-based partnerships.
Anticipate the impact of AI, privacy changes, and search engine evolution on the affiliate ecosystem to pivot strategies proactively.
Transition the team from traditional lower-funnel management to sophisticated, content-led, full-funnel partnership ecosystems.
Act as the face of the affiliate department both internally and externally, contributing to the agency/company’s overall strategic roadmap.
Ensure clients' affiliate programs align with broader business objectives and long-term growth.
Partner with the business development team to lead pitches and identify expansion opportunities within existing accounts.
Own the financial health of the affiliate department, including margin management, resource allocation, and achieving aggressive ROI targets.
Break down internal silos by integrating affiliate strategies with other media channels (like Paid Social, SEO, Commerce, Influencer, etc.) to create a unified performance engine.
Evaluate and implement emerging technologies and tracking solutions to ensure "best-in-class" attribution and data integrity.
Oversee complex account transitions, ensuring innovative frameworks are established from day one.
Mentor, teach and elevate Affiliate talent, fostering a culture of accountability, curiosity, and high performance.
Manage departmental headcount and organizational structure to support scaling without sacrificing quality.
Aid on client work day-to-day.

Requirements

What you’ll need

15+ years in digital marketing, with at least 10 years specializing in Affiliate/Partnership marketing and a minimum of 5 years in a senior leadership role.
Demonstrated success in scaling complex, multi-million dollar affiliate programs across diverse verticals (B2C, B2B, Retail, etc.).
Expert fluency in major affiliate networks (Impact, CJ, Rakuten, etc.) and a sophisticated understanding of multi-touch attribution models.
Exceptional ability to translate complex data into a compelling narrative for C-suite stakeholders.
Strength in working with other teams to ensure Affiliate is an integrated channel within a media mix.
Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.

Benefits

Comp & perks

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
Retirement: Match up to 4% of your contributions at 100%.
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving.
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingaffiliate marketingpartnership marketingmulti-touch attribution modelsdata analysisfinancial managementresource allocationperformance optimizationcontent-led strategiesaccount management

Soft Skills

leadershipstrategic thinkingcommunicationmentoringcollaborationproblem-solvingaccountabilitycuriosityhigh performancenarrative development

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA