Paid Search Specialist

Tinuiti

Paid Search Specialist executing and optimizing Paid Search and Shopping campaigns. Collaborating across teams to drive client growth and reduce waste.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Build, launch, and maintain Paid Search/Shopping campaigns aligned to client objectives, audience, and inventory realities.
Prepare clear, on‑time performance updates and inputs for QBRs with actionable next steps.
Monitor daily/weekly performance; build accurate recurring reports; run basic A/B tests with defined success criteria; maintain pacing and budgets.
Execute tagging and feed QA checklists; partner with Analytics to validate reads and resolve anomalies.
Demonstrate sound channel craft and growing cross‑channel awareness; connect measurement to growth.

Requirements

What you’ll need

2–3 years executing and managing Paid Search/Shopping (builds, launches, pacing, optimizations); monthly budgets ~$50K+.
Platform fluency: Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools (Auction Insights; familiarity with Adalysis/Adthena/SpyFu).
Analytics: GA/GA4 and advanced Excel/Sheets (pivots, lookups); able to create clear performance narratives and basic test readouts.
Certifications: Google Search & Shopping (or completed in the first 60 days).

Benefits

Comp & perks

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
We offer 20 paid holidays, including multiple long weekends.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
Retirement: Match up to 4% of your contributions at 100%.
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks).
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Paid SearchShopping campaignsA/B testingAnalyticsPerformance reportingBudget managementTaggingFeed QACross-channel awarenessPerformance narratives

Soft Skills

CommunicationOrganizational skillsAnalytical thinkingAttention to detailProblem-solving

Certifications

Google Search & Shopping