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About the role
Key responsibilities & impact- Engage with clients to understand their objectives and translate them into effective paid social strategies.
- Deliver regular updates, reports, and strategic recommendations based on campaign analysis.
- Lead and manage a team of Paid Social Strategists, providing guidance, mentorship, and ensuring alignment with campaign objectives.
- Delegate tasks, set clear expectations, and inspire the team towards achieving objectives.
- Research and implement innovative tactics and trends in paid social media marketing.
- Utilize robust analytical skills to interpret campaign performance data.
- Stay abreast of industry standards, platform changes, and algorithm updates.
- Supervise the end-to-end execution of paid social campaigns, focusing on setup, optimization, and continual improvement.
Requirements
What you’ll need- 5-7 years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok.
- Experience with Pinterest, Snapchat, LinkedIn, X, and BeReal are a plus.
- Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.
- Management experience preferred.
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions
- Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets.
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.
Benefits
Comp & perks- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100%
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social strategiescampaign analysisdata analysissocial media marketingcampaign optimizationMetaTikTokPinterestSnapchatLinkedIn
Soft Skills
leadershipmentorshipteam managementcommunicationinterpersonal skillsmultitaskingprioritizationtime managementinspirationstrategic thinking
