
Director, Insights
Tinuiti
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $130,000 - $150,000 per year
Job Level
About the role
- Lead the development of holistic, enterprise-level measurement frameworks that move beyond channel-specific metrics.
- Build and maintain deep-seated relationships with senior client stakeholders.
- Serve as the strategic connection between Planning, Investment, and Strategy teams.
- Distill highly complex statistical concepts into compelling narratives for non-technical audiences.
- Mentor junior analysts, elevating their ability to tell stories with data.
Requirements
- 10+ years of experience in marketing analytics, business intelligence, or management consulting, with at least 4 years in a high-level client-facing leadership role.
- Proven track record of designing measurement frameworks for global brands.
- Deep familiarity with the application and interpretation of Marketing Mix Modeling (MMM) and Incrementality testing.
- Prior experience in the CPG/Retail sector is highly preferred.
- Exceptional presentation skills; ability to command a room and influence senior decision-makers.
Benefits
- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
- 20 paid holidays, including multiple long weekends.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
- Retirement: Match up to 4% of your contributions at 100%.
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsbusiness intelligencemeasurement frameworksMarketing Mix ModelingIncrementality testing
Soft Skills
relationship buildingstrategic connectionstorytelling with datapresentation skillsinfluencing decision-makersmentoring