Tinuiti

Director, Paid Social

Tinuiti

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,000 - $145,000 per year

Job Level

Lead

About the role

  • Own senior‑stakeholder relationships and the growth agenda; turn business goals into a full‑funnel Social plan and secure alignment on options and trade‑offs.
  • Lead onboarding, transitions, and escalations with clarity and speed; bring renewal, expansion, and cross‑sell opportunities and support new business narratives.
  • Orchestrate responsible use of platform automation and features across teams (e.g., Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); pilot, measure, and scale.
  • Embed Bliss Point insights (Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity) in planning and budget allocation; close feedback loops with Product and Analytics.
  • Install simple, strong measurement habits: growth‑first innovations with clear success thresholds and read cadence (lift/holdout where feasible; otherwise sound A/Bs).

Requirements

  • 10+ years in Paid Social with proven results at scale across multiple platforms (Meta, TikTok, Pinterest, Snapchat, Reddit; LinkedIn/X as relevant).
  • 3+ years managing managers and senior ICs preferred; hiring, coaching, performance, and succession.
  • Cross‑channel literacy and communication: able to connect Social to Search, Commerce/Retail Media, TVAD, and Creative in simple, persuasive narratives.
  • Product/measurement: Meta Advantage+/value, TikTok Smart Performance, Pinterest Performance+; GA4 and platform analytics; can set growth‑first innovations with clear thresholds and reads; translate Bliss Point insights into plans.
  • Channel financial acumen: Partners with Pod Leader/Finance on margin, utilization, capacity for your team
  • Executive presence: clear, concise storytelling; expectation setting; confident with senior clients and internal leaders.
Benefits
  • Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work.
  • 20 paid holidays, including multiple long weekends
  • Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
  • Match up to 4% of your contributions at 100%
  • Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
  • 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
  • On-demand learning, mentorship program, leadership and management development programs and resources
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid Socialplatform analyticsgrowth-first innovationsmeasurement habitsA/B testingcross-channel literacynarrative developmentforecastingincrementalitybrand equity
Soft Skills
stakeholder managementleadershipcoachingcommunicationstorytellingexpectation settingclaritypersuasivenessperformance managementsuccession planning