Tinuiti

Senior Director, Strategic Planning

Tinuiti

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $165,000 per year

Job Level

Senior

About the role

  • Leading the end to end strategic planning capability on your key client(s) as well as, ensuring all plans integrate seamlessly across every media channel type, including offline, online, upper-, mid-, and lower-funnel environments, advancing our strategic media capabilities across the broader team
  • Orchestrates the development of rigorously grounded, full-funnel strategic media plans that reflect a client's business strategy to build its brand and use the full breadth of media principles (reach, frequency, incrementality, diminishing returns, attention, etc) to advance its share/penetration and drive profitable growth.
  • Serve as the team’s most advanced educator and translator of media fundamentals, able to explain core planning concepts, such as audience architecture, media math, reach curves, investment allocation logic, channel roles, measurement frameworks, both to hands-on client practitioners and to VP+ executives.
  • Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels
  • Produce & templatize the core outputs of Tinuiti’s planning tool suite
  • Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges
  • C-Level partnership by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals.
  • Be a critical stakeholder in the development of Tinuiti’s planning tool partners.
  • Evaluate and roadmap the further development of Tinuiti’s suite of tools
  • Leads consultancy opportunities focused on media mix and audience development
  • Creatively craft information into concise stories that engages, inspires, and motivates
  • Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)
  • Partner with primary client POCs to help them steward media strategies and recommendations across their organizations while establishing credibility with VP+ stakeholders as well as other members of the IAT
  • Partner with Client Partners on account planning to identify media driven growth opportunities to increase client revenue growth
  • Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

Requirements

  • 12+ years of media strategy and planning experience
  • Omnichannel media planning experience across the marketing funnel
  • Experience working with major retail, eCommerce, or CPG brands
  • Strong POV of industry planning, insights, and competitive tools
  • Expert knowledge of the media landscape
  • Knowledge across planning and research tools, example: Kantar, Similar Web, Pathmatics, etc.
  • Ability to build relationships with clients and peers (trusted advisor)
  • Strong written and oral communication skills, specifically around presentation and executive-level story-telling
  • Ability to travel to onsite meetings 1-2 times a month at most.
Benefits
  • Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
  • 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect.
  • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
  • Retirement: Match up to 4% of your contributions at 100% with immediate vesting
  • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
  • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
  • Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategymedia planningaudience architecturemedia mathinvestment allocation logicmeasurement frameworksconsumer insightsomnichannel media planningcompetitive analysisstorytelling
Soft Skills
relationship buildingtrusted advisorcommunicationpresentation skillsexecutive-level storytellingcreativitycollaborationleadershipstrategic thinkingtraining and education