Manager, Paid Search
Tinuiti
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $80,000 - $95,000 per year
About the role
- Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
- Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.
- Lead a small team of paid search marketers, providing guidance, setting objectives, and fostering their professional development.
- Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks.
- Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
- Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
- Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.
- Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls.
- Provide regular thought leadership across the department spanning blog contributions, POVs, and guides in the ever-evolving paid search landscape.
- Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs, and partnering to determine the appropriate next steps to maximize the broader picture.
Requirements
- 5-7 years of experience in Paid Search roles with a proven track record of executing successful campaigns with budgets of $500K or more.
- 1-2 years of team management experience preferred.
- Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices.
- Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping).
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions
- Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.)
- Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.
Benefits
- Unlimited PTO
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100% with immediate vesting
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search campaign managementbudget trackingbid rule strategiesdata analysiskeyword testingad copy testinglanding page optimizationcampaign strategy developmentanalytics toolsPMAX management
Soft Skills
team managementclient communicationrelationship buildingcoachingfeedback provisionmultitaskingprioritizationtime managementinterpersonal skillsthought leadership
Certifications
Google Ads Search CertificationGoogle Display CertificationGoogle Video CertificationGoogle App CertificationGoogle Shopping Certification