Senior Manager, Paid Search
Tinuiti
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $100,000 - $120,000 per year
Job Level
About the role
- Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
- Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities.
- Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.
- Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development.
- Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support.
- Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
- Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
- Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.
- Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls.
- Ensure frequent internal communication and integration with other channel leaders working on the same client.
Requirements
- 7-10 years of experience in Paid Search roles with a proven track record of executing successful campaigns with budgets of $1 million or more.
- 2-3 years of team management experience preferred.
- Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices.
- Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping).
- Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.).
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions.
- Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint.
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.
Benefits
- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100% with immediate vesting
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid search campaignsbudget trackingbid rule strategiesdata analysiskeyword testingad copy testinglanding page testingcampaign optimizationstrategic planningtactical execution
Soft Skills
team managementclient communicationrelationship buildingcoachingfeedback provisionmultitaskingprioritizationtime managementinterpersonal skillsleadership
Certifications
Google Ads Search CertificationGoogle Display CertificationGoogle Video CertificationGoogle App CertificationGoogle Shopping Certification