Tinuiti

Director, Strategic Planning

Tinuiti

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $140,000 - $150,000 per year

Job Level

Lead

About the role

  • Leading the strategic planning capability on your key client(s) as well as, advancing our strategic media capabilities across the broader team
  • Orchestrates the development of strategic media plans that reflects a client's business strategy to advance its share/penetration and achieve profitable growth.
  • Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels
  • Produce & templatize the core outputs of Tinuiti’s planning tool suite
  • Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges
  • C-Level partnering by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals.
  • Be a critical stakeholder in the development of Tinuiti’s planning tool partners.
  • Evaluate and roadmap the further development of Tinuiti’s suite of tools
  • Leads consultancy opportunities focused on media mix and audience development
  • Creatively craft information into concise stories that engages, inspires, and motivates
  • Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)
  • Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

Requirements

  • 10+ years of media strategy and planning experience
  • Experience across both linear and digital channels, with a heavy focus across video channels and social
  • Strong POV of industry planning, insights, and competitive tools
  • Expert knowledge of the media landscape
  • Knowledge across planning and research tools, example: NMI, Commspoint, Kantar, Similar Web, Pathmatics, etc.
  • Ability to build relationships with clients and peers (trusted advisor)
  • Strong written and oral communication skills, specifically around presentation story-telling
  • Ability to travel to onsite meetings occasionally
Benefits
  • Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
  • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
  • Retirement: Match up to 4% of your contributions at 100% with immediate vesting
  • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
  • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
  • Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media strategymedia planningconsumer insightspresentation story-tellingaudience developmentmedia mix
Soft skills
relationship buildingtrusted advisorcommunicationleadershipstrategic thinking