Own the partner demand generation motion, with clear accountability for sourced and influenced pipeline
Design and execute integrated partner campaigns across digital channels (email, paid, social, webinars, partner syndication, etc.)
Personally run high-impact programs with strategic technology and cloud partners, while enabling scale across the long-tail ecosystem
Translate partner opportunities into clear campaign strategies, plays, and execution plans
Embed partner voices, content, and co-marketing opportunities into existing marketing programs to amplify reach and pipeline impact.
Partner closely with Partnerships, Partner Programs, and Partner Ops to prioritize partners based on pipeline potential and GTM alignment
Support deep, enterprise-level co-selling motions with select strategic partners while enabling scalable programs for hundreds of technology integrations
Plug into channel and reseller programs where appropriate, without duplicating Field or Channel Marketing ownership
Build strong relationships with counterparts at strategic partners to plan, execute, and scale high-impact co-marketing initiatives.
Own partner marketing execution with cloud providers (e.g., AWS), including MDF planning, activation, and performance tracking
Ensure MDF is deployed against scalable, pipeline-driven programs rather than one-off activity
Maintain clear accountability for spend, ROI, and partner impact
Act as the connective layer between Partner Product Marketing, Enablement, Demand Gen, Field Marketing, and Brand
Translate partner positioning and solution narratives into campaign-ready messaging and assets
Improve the quality, consistency, and effectiveness of partner marketing across the org even where you’re not the direct executor
Own reporting for partner demand programs, including leads, MQLs, pipeline, and ROI
Establish clear performance benchmarks and feedback loops to continuously improve partner campaigns
Bring structure, prioritization, and clarity to a high-volume, high-potential ecosystem

Requirements

6–8+ years in partner marketing, ecosystem marketing, or demand generation in enterprise B2B SaaS
Proven experience running partner demand generation programs that drive measurable pipeline
Strong background working with technology and cloud alliances; experience with AWS and MDF is a plus
Demand-gen mindset with comfort owning programs end-to-end from strategy through execution
Experience operating within large partner ecosystems, balancing depth with scale
Ability to influence without formal authority across Partnerships, Product Marketing, Enablement, and Field
Clear, concise communicator who can simplify complex partner stories for internal teams and external audiences
Highly organized operator who thrives in fast-moving, ambiguous environments
Curious about AI, security, and how modern ecosystems drive enterprise GTM.

Benefits

Equity
Remote work options
Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

partner demand generationcampaign strategypipeline managementMDF planningperformance trackingco-marketingdemand generationprogram executionenterprise B2B SaaStechnology integrations

Soft Skills

influencing without authorityclear communicationorganizational skillsadaptabilityrelationship buildingstrategic thinkingproblem-solvingcuriositycollaborationprioritization