Senior Product Marketing Manager

Timescapes

Senior Product Marketing Manager handling product marketing for Timescapes, a construction technology company. Driving go-to-market strategies and sales enablement for SaaS solutions.

Posted 7/1/2026full-timeAuckland • 🇳🇿 New ZealandSeniorWebsite

About the role

Key responsibilities & impact

Develop and maintain clear, differentiated positioning for Timescapes across segments (GCs, owners, developers), personas (Project Managers, Digital Teams) and geographies
Translate product capabilities into value stories that resonate with construction professionals
Lead GTM strategy and execution for new product and partner launches, and feature releases
Build and manage launch plans that align Product, Sales, and Customer Success around shared goals and timelines
Own the sales enablement programme end-to-end: audit what the team needs, build it, and maintain it as the product and market evolve
Develop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, demo scripts, and email sequences for each stage of the funnel
Run regular enablement sessions with the Sales team: new hire onboarding, product launch briefings, and ongoing deal coaching on messaging and positioning
Partner closely with the Sales Management team and Account Executives to understand where deals stall and create targeted materials that unblock them
Establish feedback loops between Sales and Product: surface recurring objections, competitive intel, and buyer language that sharpens both the roadmap and the pitch
Create high-quality content that educates and converts: case studies, whitepapers, webinars, landing pages, and campaign assets
Partner with Marketing to turn content into pipeline, owning the narrative across paid, owned, and earned channels
Maintain a deep understanding of the construction technology landscape, including direct and indirect competitors
Synthesize customer interviews, win/loss data, and market signals into actionable insights for Product and leadership
Build a library of compelling customer evidence across key verticals (infrastructure, commercial, residential) and regions
Identify and nurture customer advocates for reference programmes, case studies, and events

Requirements

What you’ll need

5+ years in product marketing, ideally at a B2B SaaS company
Experience marketing to technical or field-based buyers (construction, proptech, industrial, or similar is a strong plus)
Proven ability to take complex products and craft messaging that is simple, sharp, and convincing
Strong writer. You can produce a customer story, a one-pager, and an email campaign, and all three feel distinctly Timescapes
Commercially minded: you connect marketing activity to revenue outcomes and can measure what matters
Collaborative and low-ego. You're as comfortable on a customer call or a site visit as you are in a product roadmap review
Comfortable with ambiguity; this is an evolving function at a fast-moving company

Benefits

Comp & perks

Meaningful equity in a growing company
Flexible, hybrid working environment
A product that genuinely solves real problems for real people
A small, ambitious team where your work has outsized impact
The opportunity to shape the product marketing function from day one
Competitive salary
EAP and wellbeing support
Enhanced parental leave
Southern Cross Health Insurance

ATS Keywords

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Hard Skills & Tools

Messaging DevelopmentMarket AnalysisROI CalculationCompetitive AnalysisCustomer Insights

Soft Skills

CollaborationStrong WritingCommercial MindsetAdaptabilityCustomer Engagement