Marketing Manager

Timescapes

Marketing Manager for Timescapes driving regional marketing strategy in North America. Overseeing demand generation, event marketing, and account-based marketing initiatives.

Posted 5/13/2026full-timeDallas • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop and own quarterly marketing plans aligned with NA sales objectives, ICP and target personas
Plan and execute omnichannel, multi-touch campaigns across events, paid media, email, direct mail, content marketing, and social media
Conduct market research to understand regional competitive dynamics, buyer preferences, and industry trends
Identify and pursue new marketing channels and tactics specific to the NA construction market
Adapt global campaigns for regional relevance, ensuring messaging resonates with American and Canadian audiences
Manage regional marketing budget allocation and track spend against targets
Serve as the marketing liaison with the NA GTM team, building strong cross-functional relationships
Work closely with the Sales Team to align on target accounts, pipeline goals, and sales priorities
Develop and execute account-based marketing (ABM) programs targeting key construction companies in Canada and the US
Provide sales with campaign insights, lead intelligence, and account engagement data
Conduct regular pipeline reviews with the GTM team to optimize marketing contribution
Own event strategy for North America, including trade shows, webinars, field demonstrations, and customer events
Build and nurture relationships with industry associations, event organizers, and partners across Canada and US
Manage sponsorship and partnership agreements for events
Manage handoff of event logistics with events team
Create event-specific content, promotional campaigns, and sales enablement materials
Track event ROI and optimize the event portfolio based on pipeline contribution and brand impact
Contribute to the development and improvement of lead management processes and maintain scoring, routing, nurturing, and quality standards
Maintain marketing automation workflows and CRM data integrity for NA leads and accounts
Track, analyze, and report on key demand generation metrics: MQLs, conversion rates, pipeline contribution, CAC, ROI
Provide weekly and monthly performance reports highlighting wins, challenges, and optimization plans
Implement testing frameworks to continuously improve campaign effectiveness
Maintain and optimize the marketing tech stack for maximum efficiency
Key Measures of Success
- Top of Funnel Metrics: MQL/SQL
- Marketing-sourced and influenced pipeline contribution and closed revenue
- Marketing CAC payback

Requirements

What you’ll need

- 6+ years of B2B marketing experience
- Demonstrated ability to create marketing programs that generate high-quality leads and measurable sales pipeline
- Successfully planned and executed trade shows, conferences, or corporate events
- Experience with CRM and marketing automation tools (HubSpot) and paid advertising platforms (LinkedIn, Google Ads)
- Confidence analyzing campaign performance, understanding funnel metrics, and making optimization decisions based on data
Highly Valued Experience
- AI-first builder who has experimented and implemented workflows that streamline efficiency and increase output
- Experience in construction tech or marketing to technical audiences
- Account-based marketing (ABM) program experience targeting enterprise accounts
- Experience marketing to both countries (Canada and US)

Benefits

Comp & perks

This is your chance to help build something meaningful - technology that genuinely makes construction better while working with people who care about doing great work.
We're at an exciting stage where your decisions will directly impact our trajectory as we scale globally.
**Compensation & Benefits**
- Competitive base salary
- Performance bonus based on company growth and target achievement
- EAP and wellbeing support
- Great work environment
- Growth and development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingaccount-based marketinglead generationcampaign performance analysisevent planningpipeline contribution analysismarketing automationdata analysisfunnel metricsROI optimization

Soft Skills

cross-functional collaborationrelationship buildingcommunicationstrategic planningadaptabilityproblem-solvingcreativityanalytical thinkingbudget managementperformance reporting