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Senior Brand Designer
TimelyCareSenior Brand Designer creating compelling visual solutions to strengthen TimelyCare's brand and support growth. Collaborating across digital and print channels while leveraging AI tools for design.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced proficiency in Adobe Creative Suite and Figma, with a strong focus on developing scalable design systems and creative asset libraries. Proven ability to lead projects from concept to execution while leveraging AI-powered tools to enhance creative workflows and brand storytelling.
Highest-signal resume keywords
Adobe Creative Suite ProficiencyFigma Design SystemsAI-Powered Creative ToolsBrand Development ExpertiseProject Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Brand Design ExperienceCreative DirectionTypographyLayout SystemsVisual HierarchyAccessibility StandardsCampaign ExecutionDesign PrinciplesAsset GenerationProduction Workflows
Soft Skills
Communication SkillsStakeholder ManagementCollaborationOrganizational SkillsGrowth Mindset
Tools & Technologies
Adobe IllustratorAdobe PhotoshopAdobe InDesignFigmaAdobe FireflyCanva AIClaude Connectors
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Brand StewardshipCreative Marketing SolutionsMulti-Channel CampaignsDesign SystemsCreative Operations
About the role
Key responsibilities & impact- Drive Strategic Creative Thinking
- Analyze briefs, target audiences, campaign objectives, and business goals to shape creative direction and inform design decisions.
- Present design concepts and recommendations that clearly connect creative decisions to business outcomes.
- Serve as a trusted creative advisor by proactively identifying opportunities to strengthen brand communications, visual storytelling, and campaign impact.
- Partner with marketing, communications, content, and cross-functional stakeholders to develop integrated creative solutions.
- Use AI tools to accelerate concept development, generate variations, and refine creative directions before advancing to full production.
- Own & Evolve the Brand System
- Serve as a steward of the TimelyCare brand, ensuring consistency and quality across all channels and touchpoints.
- Maintain, organize, and evolve brand assets, templates, component libraries, and design systems within Adobe Creative Suite, Figma, and AI-integrated design platforms.
- Develop scalable creative resources including AI-ready templates and automation-enabled production workflows that improve efficiency, consistency, and collaboration across teams.
- Document and communicate brand standards, design guidelines, and best practices for internal and external partners, including guidance on appropriate use of AI tools within brand parameters.
- Conduct regular audits of brand assets and design systems to identify opportunities for improvement and scalability.
- Translate the brand system into supporting campaigns that complement and continue to build brand equity.
- Lead Campaign Design & Execution
- Translate strategic briefs into compelling creative solutions across digital, print, social, advertising, email, web, video, presentations, sales enablement, and events to reinforce and evolve the brand with every touchpoint.
- Apply advanced design principles, such as typography, hierarchy, composition, accessibility, color theory, and visual storytelling to every deliverable.
- Leverage AI-powered design tools to accelerate ideation, asset generation, and layout exploration while applying professional judgment to refine and elevate final output.
- Produce production-ready files and assets that meet brand, compliance, accessibility, and technical requirements.
- Manage projects from intake through final delivery with minimal oversight, maintaining quality standards and meeting deadlines.
- Provide Creative Direction & Collaboration
- Collaborate closely with the Creative Director and broader Marketing team to deliver cohesive campaigns.
- Provide art direction, feedback, and quality control for freelance designers, agencies, photographers, illustrators, and other external creative partners.
- Review external creative work to ensure alignment with brand standards, project objectives, and production requirements before final approval.
- Support a culture of creative excellence through collaboration, accountability, continuous learning, and constructive feedback.
- Advance Creative Operations & Innovation
- Actively adopt and champion AI-powered tools and workflows for design, production, and asset management, helping the team build fluency and confidence with new capabilities.
- Stay current on design trends, emerging technologies, AI-enabled creative tools, and industry best practices.
- Identify opportunities to improve workflows, design processes, asset management, and team efficiency.
- Explore new formats, motion graphics, interactive experiences, and creative approaches that enhance storytelling and audience engagement.
- Take on additional projects and responsibilities as needed to support evolving team and organizational priorities.
Requirements
What you’ll need- Bachelor's degree or equivalent combination of education and experience
- At least 8 years of progressive brand design experience in a marketing, brand, creative, or agency environment both leading and building creative marketing solutions
- Experience providing creative direction and feedback to external creative partners, freelancers, or agencies
- Demonstrated ability to lead projects independently from concept development through final execution
- Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign
- Strong working proficiency in Figma, including component libraries, design systems, templates, and collaborative workflows
- Hands-on experience using AI-powered creative tools (e.g., Adobe Firefly, Canva AI, Claude connectors) to support ideation, asset generation, or production workflows
- Deep understanding of typography, layout systems, accessibility standards, visual hierarchy, and brand development
- Experience developing and maintaining scalable design systems and creative asset libraries
- Strong project management, organization, communication, and stakeholder management skills
- A growth mindset and genuine curiosity about emerging technologies, and how they can elevate creative work, not replace it.
- Portfolio demonstrating strategic thinking, design excellence, brand stewardship, and multi-channel campaign execution.
Benefits
Comp & perks- Paid Company Holidays + No work on your birthday!
- Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
- Variable bonus eligibility on a quarterly basis
- Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
- Company-paid group Life Insurance + Company-paid Short Term Disability
- Concierge benefit support services
- 401(k) with employer match
- Free access to TimelyCare virtual medical and mental health support
- Mission-Driven Purpose with a Supportive Team Culture