Content Marketing Manager

TimelyCare

Content Marketing Manager driving TimelyCare's brand presence through strategic storytelling and measurable content marketing. Collaborating with executives and teams to ensure engaging content across customer journeys.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing editorial strategies that leverage AI for content creation and distribution, while transforming complex insights into engaging narratives. Proven ability to measure content impact and drive business outcomes through effective storytelling and multi-channel distribution.

Highest-signal resume keywords

Content MarketingEditorial StrategyAI-Enabled WorkflowsThought Leadership DevelopmentContent Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WritingEditingStorytellingContent StrategyResearch DevelopmentData-Driven StorytellingSEOContent DistributionInterviewingBehavioral Science

Soft Skills

CollaborationCommunicationCreativityCritical ThinkingAdaptability

Tools & Technologies

AI ToolsContent Management SystemsMarketing Analytics PlatformsSocial Media PlatformsEmail Marketing Tools

Industry Keywords

B2B SaaSHealthcareHigher EducationMental HealthTechnologyEditorial OrganizationsPublications

About the role

Key responsibilities & impact

Lead Editorial Strategy & Thought Leadership
Own TimelyCare's editorial vision and long-term content strategy.
Identify and own strategic conversations across higher education, healthcare, mental health, AI, and the future of care.
Develop recurring editorial franchises, signature content series, and narrative themes that differentiate the brand.
Transform customer insights, original research, and executive expertise into compelling thought leadership.
Interview executives, customers, clinicians, and industry experts to uncover authentic stories.
Create content audiences intentionally seek out—not simply content that fills a calendar.
Build an AI-Native Content Operation
Design, build, and continuously improve TimelyCare's content operating system, including editorial planning, governance, AI-enabled workflows, production processes, content lifecycle management, and cross-functional collaboration.
Leverage AI for research, drafting, editing, repurposing, and content production while maintaining editorial excellence.
Build prompt libraries, governance standards, editorial QA, and scalable human review processes.
Transform a single strategic idea into multiple high-quality content formats across channels.
Evaluate emerging AI tools and implement best practices that improve efficiency and quality.
Turn Customer Insights into Storytelling
Conduct customer interviews and uncover behavioral insights, trust drivers, and decision journeys.
Apply behavioral science and jobs-to-be-done research to shape messaging and content strategy.
Translate complex healthcare and higher education topics into clear, engaging, human-centered stories.
Develop content that resonates with students, campus leaders, and executive decision-makers.
Drive Multi-Channel Distribution
Build integrated distribution strategies across owned, earned, social, executive, and partner channels.
Partner with PR and Social leads to grow executive thought leadership through LinkedIn, newsletters, podcasts, PR, and community partnerships.
Maximize reach by strategically repurposing content across formats and audiences.
Develop Original Research & Intellectual Property
Identify opportunities for proprietary research and partner with internal stakeholders and external partners to develop studies, benchmark reports, surveys, and data-driven insights that strengthen TimelyCare's market authority.
Create annual reports, student mental health indices, benchmark studies, surveys, and AI and well-being research.
Leverage original research to fuel SEO, PR, executive thought leadership, sales enablement, and demand generation.
Elevate Executive Storytelling
Partner with executive leaders to build recognizable thought leadership platforms.
Ghostwrite articles, opinion pieces, keynote presentations, executive communications, and social content.
Translate complex expertise into authentic, accessible stories that build credibility and trust.
Measure Content Impact
Build a measurable content marketing system focused on business outcomes.
Track and optimize KPIs including share of voice, brand search, influenced pipeline, executive engagement, assisted conversions, audience growth, returning readership, and content engagement.
Conduct content audits and deliver actionable performance insights to leadership.
Establish scalable content processes and perform additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

Requirements

What you’ll need

5+ years of experience in content marketing, editorial strategy, journalism, or thought leadership within B2B SaaS, healthcare, higher education, technology, or mission-driven organizations.
Proven success developing editorial strategies that build brand authority and measurable business impact.
Exceptional writing, editing, interviewing, and storytelling abilities across multiple formats.
Experience transforming customer research, executive insights, and complex subject matter into engaging content.
Demonstrated experience building AI-enabled content workflows and leveraging generative AI to improve content operations.
Experience creating executive thought leadership programs and ghostwriting for senior leaders.
Strong understanding of content distribution strategies across LinkedIn, newsletters, PR, podcasts, social media, SEO, and owned channels.
Experience developing original research, proprietary content, surveys, reports, or data-driven storytelling initiatives.
Strong understanding of content performance measurement, attribution, audience engagement, and marketing analytics.
Experience working cross-functionally with Brand, Creative, Communications, Product Marketing, Sales, and executive stakeholders.
Experience within healthcare, mental health, education, future of work, or technology industries is strongly preferred.
Background in editorial organizations, journalism, or publications is a plus.

Benefits

Comp & perks

Paid Company Holidays + No work on your birthday!
Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
Variable bonus eligibility on a quarterly basis
Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
Company-paid group Life Insurance + Company-paid Short Term Disability
Concierge benefit support services
401(k) with employer match
Free access to TimelyCare virtual medical and mental health support
Mission-Driven Purpose with a Supportive Team Culture