Manager, Campus Engagement

TimelyCare

Manager, Campus Engagement leading marketing programs to promote TimelyCare services across colleges. Excited to improve student well-being and engagement through multi-channel campaigns.

Posted 4/23/2026full-timeRemote • 🏈 Anywhere in North AmericaMid-LevelSenior💰 $85,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Own campus engagement strategies that increase awareness, activation, and adoption of TimelyCare services across students, faculty, and staff.
Develop scalable campus engagement playbooks and turnkey marketing toolkits that partner institutions can deploy through their own channels.
Lead seasonal and moment-based campaign planning tied to key campus needs and rhythms, including back-to-school, finals, awareness months, and critical engagement periods.
Identify and support on-campus activation opportunities in partnership with Customer Experience and campus stakeholders, including events, tabling, orientation, and wellness programming.
Build and execute multi-channel engagement campaigns across email, SMS, in-app messaging, push, social, and campus-facing channels.
Develop differentiated messaging and campaign journeys for distinct audiences and behaviors, including pre-launch, launch, onboarding, active use, and re-engagement.
Partner with Product Marketing, Brand, and Creative to create relevant, high-performing content that reflects student needs and the TimelyCare brand.
Serve as the day-to-day marketing partner to Customer Experience and Implementation for campus launch and engagement planning.
Collaborate with Analytics, Product, and Lifecycle Marketing to improve segmentation, campaign targeting, and performance visibility.
Gather insights from campus partners and internal teams to continuously improve playbooks, campaigns, and the customer experience.
Define and monitor KPIs related to awareness, activation, utilization, and campaign performance.
Build repeatable reporting and insight-sharing cadences that show what is working, where engagement gaps exist, and how programs should evolve.
Use testing, segmentation, and performance data to continuously optimize campaigns and engagement strategies.

Requirements

What you’ll need

5+ years of experience in marketing, lifecycle marketing, campaign strategy, or customer engagement
Experience building multi-channel campaigns that drive adoption, engagement, or behavior change
Experience creating partner-enablement materials, field/campus activation programs, or distributed marketing playbooks
Strong grasp of audience segmentation, campaign measurement, and performance optimization
Ability to manage multiple cross-functional initiatives and translate strategy into execution
Excellent writing, communication, and project management skills
Experience with marketing automation tools (e.g., HubSpot, customer.io), CRM platforms (Salesforce, Gainsight), and analytics tools (e.g., Google Analytics)

Benefits

Comp & perks

Paid Company Holidays + No work on your birthday!
Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
Variable bonus eligibility on a quarterly basis
Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
Company-paid group Life Insurance + Company-paid Short Term Disability
Concierge benefit support services
401(k) with employer match
Free access to TimelyCare virtual medical and mental health support
Mission-Driven Purpose with a Supportive Team Culture

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

multi-channel campaignsaudience segmentationcampaign measurementperformance optimizationcustomer engagementcampaign strategypartner-enablement materialsfield activation programsdistributed marketing playbooks

Soft Skills

project managementcommunicationwritingcross-functional collaborationstrategy execution