Senior Finance Manager – DTC E-Commerce

Time To Hire

Senior Finance Manager overseeing finance functions for D2C health brand Purefemm. Managing reporting, cashflow, and strategic finance operations in a fast-paced environment.

Posted 7/3/2026contractRemote • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

You will be responsible for our monthly financial reporting, including profit & loss, balance sheet and cash flow.
You will prepare budget and variance analyses and derive concrete recommendations for action.
You will analyze COGS, contribution margins and product margins and identify optimization opportunities.
You will develop subscription reporting, including MRR, churn, Customer Lifetime Value (CLV) and unit economics.
You will analyze the profitability of different customer segments and develop clear KPI dashboards for the founder.
You will be responsible for our working capital management.
You will develop and maintain reliable cash flow forecasts and liquidity planning.
You will optimize payment cycles between customers, suppliers and service providers.
You will manage our multi-currency bank accounts and payment structures.
You will develop strategies to ensure adequate liquidity reserves.
You will coordinate our external accounting providers and ensure all finance processes are executed efficiently and on time.
You will be responsible for the entire monthly close process.
You will continuously improve document and approval workflows.
You will coordinate intercompany transactions between our entities.
You will ensure the quality of our financial data through regular account reconciliations.
You will manage the collaboration with our external tax advisors.
You will coordinate our VAT compliance across multiple EU markets.
You will support the further development of our international holding and corporate structure together with external advisors.

Requirements

What you’ll need

Minimum of 3 years' experience in Finance, Accounting or Strategic Finance.
Fluent in English and German (C1/C2).
Experience working with external tax advisors and a solid understanding of EU VAT, corporate tax and intercompany structures.
Experience with multi-country VAT compliance within Europe.
Strong knowledge of financial reporting and IFRS or EU-GAAP.
Experience building and maintaining cash flow forecasts and working capital models.
Advanced proficiency in Excel or Google Sheets.
Practical experience with accounting software as well as Stripe and Shopify backends.
Ability to develop cohort analyses, unit economics and CAC, LTV and margin models and to derive well-founded decisions from them.
Understanding of subscription metrics such as MRR, churn and Customer Lifetime Value.
Strong ownership mentality and ability to work independently.
Responsible and discreet handling of sensitive financial data.
Experience with international holding structures or willingness to quickly get up to speed with our Cyprus holding structure.

Benefits

Comp & perks

100% remote – Work from where you are most productive.
Flexible working hours – We measure results, not presence.
Long-term collaboration – We are looking for a long-term partnership (12+ months).
High level of responsibility – You will own our entire finance function and work directly with the founder.
Scope for impact – Build processes, optimize structures and actively shape the finance function.
Fast decision-making – Short communication lines and direct influence on the company.
Attractive monthly retainer – dependent on experience and track record.
Development opportunities – If collaboration is successful, there is potential to expand your responsibilities and discuss long-term equity participation.

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Hard Skills & Tools

Profit & Loss AnalysisBudgetingVariance AnalysisCOGS AnalysisKPI Dashboard DevelopmentLiquidity PlanningFinancial Data ReconciliationCohort AnalysisUnit EconomicsMargin Models

Soft Skills

Strong Ownership MentalityAbility to Work IndependentlyResponsible Handling of Sensitive Data