Senior Growth Manager – DTC E‑Commerce

Time To Hire

Senior Growth Manager responsible for the growth engine of a D2C E-Commerce brand. Driving strategies for customer acquisition, retention, and profitability in women's health sector.

Posted 7/3/2026contractRemote • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing strategy, data-driven decision-making, and growth optimization across various channels, including Meta Ads and Klaviyo. Proven ability to analyze KPIs and implement effective growth plans in a D2C or e-commerce environment.

Highest-signal resume keywords

Performance Marketing StrategyMeta Ads ManagementData-Driven Decision MakingKlaviyo Lifecycle MarketingGrowth Funnel Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingCampaign AnalysisA/B TestingBudget ManagementKPI AnalysisAudience Strategy DevelopmentConversion Rate OptimizationCustomer Lifetime Value (LTV) AnalysisAttribution Structure ManagementGrowth Strategy Development

Soft Skills

Independent WorkOrganizational SkillsAnalytical ThinkingCollaboration

Tools & Technologies

Meta Ads ManagerRule1Triple WhaleShopifyKlaviyoGA4

Industry Keywords

D2C MarketingE-commerceCustomer SegmentationLifecycle MarketingAd Budget Management

About the role

Key responsibilities & impact

As Senior Growth Manager you are responsible for our entire growth engine and continuously develop it
You own our performance marketing strategy and the day-to-day management of our ad accounts
You analyze campaign performance daily in Meta Ads Manager, Rule1 and Triple Whale
You independently make budget, testing and scaling decisions based on relevant KPIs
You develop structured creative-testing frameworks and decide which hooks, creatives and concepts to scale or pause
You build audience strategies for cold, warm and retargeting audiences
You work closely with our Creative Strategist and provide data-driven performance briefs with clear, actionable recommendations
You continuously analyze and optimize our quiz funnel
You iteratively develop landing pages through data-driven A/B tests
You optimize checkout, upsell and post-purchase processes with a focus on conversion rate, average order value and profitability
You analyze the performance of our Klaviyo flows and continuously evolve our lifecycle marketing strategy
You optimize repurchase rates, customer lifetime value (LTV) and subscription retention
You analyze behavior of different customer segments over time and derive concrete growth actions
You own our tracking and attribution structure and ensure a clean data foundation
You analyze KPIs such as ROAS, CAC, LTV, CPA and overall profitability and make data-driven decisions
You produce weekly performance reports including concrete recommendations for action
You analyze marketing spend relative to cost of goods and profitability and develop sustainable scaling strategies
You identify new growth potentials and test new channels such as TikTok Ads or YouTube Ads

Requirements

What you’ll need

At least 3 years of experience in performance or growth marketing in a D2C (direct-to-consumer) or e-commerce environment
You have successfully managed and scaled Meta ad budgets of at least €200,000 per month
You understand the full growth funnel — from paid ads through landing pages and quiz funnels to checkout, email marketing, subscriptions and retention
You are data-driven and can derive concrete growth decisions from KPIs
Practical experience with Meta Ads Manager, Rule1, Triple Whale, Shopify, Klaviyo and GA4
You develop strategic growth plans and implement them independently
You work independently, are highly organized and do not require micromanagement
You speak fluent German (minimum C1)

Benefits

Comp & perks

100% remote with maximum flexibility
Freelance engagement with a long-term perspective (12+ months)
Optional performance-based compensation tied to jointly defined growth goals
Direct collaboration with the founder and significant scope for shaping the role
High level of responsibility, fast decision-making and real impact on company success