Executive Manager, Residential B2C Offer & Segment

TIM Brasil

Executive Manager for Residential B2C Offer & Segment at TIM. Leading marketing strategy and product portfolio for innovative residential services.

Posted 4/27/2026full-timeRio de Janeiro • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Responsible for mapping the residential market offers and defining and executing the Acquisition and Convergence Marketing Plan through an innovative and profitable value proposition for TIM Ultrafibra’s residential services and convergent offers.
Plan and enable the go-to-market launches of offers aligned with this Marketing Plan and its rollouts.
Define and execute the monthly offer strategy by channel and region for Ultrafibra and Convergent products.
Build, evolve and manage the value proposition and the convergent product portfolio.
Prepare, prioritize and manage offer requests and briefs with Service Creation and IT areas.
Develop, monitor and analyze acquisition-related management information and KPIs.
Plan, manage and optimize the operating budget (OPEX), ensuring efficiency and rational use of resources.
Analyze the competitive landscape and monitor broadband market trends and outlook.
Map, analyze and improve the customer acquisition journey.
Plan, align and oversee the media plan management for Ultrafibra and Convergent products.
Conduct strategic alignments with Channels and CRM for offer management by channel and region.
Consolidate, monitor and govern the execution of the Marketing Plan (MKT Plan).
Develop and implement new business models to expand revenue for Ultrafibra and Convergence.
Interface with Strategic Partnerships to evolve and expand the product portfolio.

Requirements

What you’ll need

Proven experience in product marketing, offer management, commercial planning or market strategy.
Preferably experience in telecommunications, broadband or connectivity ecosystems.
Strong analytical skills with the ability to turn data into strategic insights.
Experience managing product portfolios and building value propositions.
Knowledge of pricing definition, bundle creation and competitive positioning.
Experience managing stakeholders and working cross-functionally with multiple areas.
Market-oriented, results-driven with strong execution capabilities.
Experience with broadband offers and convergent products is a plus.
Experience developing new business models is desirable.
Experience with acquisition strategies and channel performance is desirable.
Bachelor’s degree in Business Administration, Marketing, Engineering, Economics or related fields.

Benefits

Comp & perks

Flexible Benefits Program
Medical and Dental Insurance *
Medication Benefit *
Wellhub (formerly Gympass) *
Meal and/or Food Allowance
Financial Wellness Program
Private Pension Plan
Company mobile phone with unlimited data and voice allowance
Discounts and partnerships with over 3,000 companies and institutions, including discounts on your electricity bill and broadband internet
Online English course extendable to one family member or friend
Internal Training and Development Program
Profit Sharing
"My First Benefit" – assistance for children up to 2 years old
Daycare reimbursement (for parents)
Flexible working models and schedules
Happy Day – day off during your birthday month
Extended leave for maternity, paternity, marriage and adoption
Transportation voucher
And more!

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingoffer managementcommercial planningmarket strategydata analysispricing definitionbundle creationcompetitive positioningacquisition strategiesbusiness model development

Soft Skills

analytical skillsstakeholder managementcross-functional collaborationmarket-orientedresults-drivenexecution capabilities

Certifications

Bachelor’s degree in Business AdministrationBachelor’s degree in MarketingBachelor’s degree in EngineeringBachelor’s degree in Economics