Tilt

Paid Ads Specialist – B2B Lead Generation

Tilt

contract

Posted on:

Location Type: Remote

Location: Remote • 🇮🇳 India

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Job Level

Senior

About the role

  • Build and execute a B2B lead generation strategy targeting resellers, brands, and retailers across the UK & EU.
  • Set up, manage, and optimise HubSpot pipelines, automations, and integrations.
  • Build fast, high-converting landing pages (Webflow, HubSpot CMS, Notion pages, or no-code tools).
  • Implement Typeform (or similar) for lead capture, qualification and routing.
  • Analyse competitor outreach + funnel strategies and apply insights to improve acquisition.
  • Take ownership of lead quality, calling leads to verify interest + needs + readiness.
  • Set up clear reporting across CPL, CPA, conversion rates, lead velocity, and funnel health.
  • Collaborate with sales, category managers, and product to align messaging and targeting.
  • Scale lead-generation channels to deliver consistent, high-intent B2B leads at efficient payback periods.
  • Drive down Cost per Lead (CPL) and Cost per Close (CPCL) through channel and funnel optimisation.
  • Build multichannel acquisition across LinkedIn Ads, Meta, TikTok, cold email, content, webinars, events, and partnerships.
  • Develop and test new B2B landing pages, funnels, and qualification frameworks.
  • Lead the development of an in-house outbound engine (email sequencing, CRM enrichment, data tools).
  • Make product and onboarding recommendations to improve B2B conversion and reseller experience.
  • Support category teams by generating lead lists for retailers, wholesalers, and niche brands.
  • Build and manage external agencies or freelancers (performance, copy, design) when needed.
  • Stay on top of market trends and competitor messaging to keep our approach fresh and relevant.

Requirements

  • 3+ years in B2B demand generation, growth, or performance marketing (ideally SaaS, marketplace, or lead-gen heavy environments).
  • Proven experience building a B2B lead-acquisition engine that delivers a consistent flow of qualified leads and drives measurable increases in closed-won deals — not just volume, but high-intent leads that convert.
  • Deep working knowledge of HubSpot CRM, automation, workflows, lists, and reporting.
  • Ability to build and iterate landing pages quickly (Webflow, no-code, or HubSpot CMS).
  • Experience using Typeform, Zapier/Make, or workflow tools for smart qualification + routing.
  • Strong understanding of lead funnels, attribution, ICP targeting, and data-driven optimisation.
  • Comfortable jumping on calls to qualify leads, understand objections, and feed insights back to the funnel.
  • Strong analytical skills—you obsess over CPL, conversion rates, and funnel drop-offs.
  • Ability to work cross-functionally with sales, categories, product, and data.
  • Nice to have:
  • Understanding of retail, wholesale, e-commerce, or marketplaces.
Benefits
  • 29 days off
  • Your birthday off, no questions asked
  • Share options to become a true stakeholder in our success.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B lead generationlead acquisitionfunnel optimisationlanding page developmentdata-driven optimisationlead qualificationCPL analysisconversion rate analysisemail sequencingCRM enrichment
Soft skills
analytical skillscross-functional collaborationcommunicationownershipadaptabilityproblem-solvinginsight generationlead qualificationstrategic thinkingmarket trend awareness