Lead Product Manager, Growth

Tilt (formerly Empower)

Lead Product Manager driving product-led growth in consumer app at Tilt Finance. Own user discovery, product routes, and alignment of product areas for optimal growth strategies.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $200,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep consumer growth experience with a focus on end-to-end product scaling and hands-on experimentation. Excels in cross-functional partnership and orchestration to drive user engagement and retention while leveraging strategic insights to inform product development.

Highest-signal resume keywords

Consumer Growth ExperienceHands-On ExperimentationCross-Functional PartnershipStrategic RangeUser Empathy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingGrowth Strategy DevelopmentData AnalysisUser Experience DesignInformation Architecture

Soft Skills

Judgment on Quality Versus SpeedOrchestration and InfluenceConviction Under Pressure

Industry Keywords

Direct-To-Consumer Product ExperienceSubscription ExperienceProduct Pipeline StrategyUser RetentionMonetization Strategies

About the role

Key responsibilities & impact

The growth thesis for the consumer product: where the biggest activation, conversion, retention, and cross-adoption opportunities are, and why.
The frameworks that decide where we route users, prioritized for graduation and for the highest enterprise value.
The app structure and information architecture: how the product is organized and how we navigate users to the right place at the right time.
Retention as a first-class outcome, not just top-of-funnel growth.
A prioritized experiment roadmap. You design the tests, define the hypotheses, and read the results yourself.
The end-to-end funnel from first touch through repeat engagement, including how users route between products and adopt adjacent ones.
Orchestrating the heads of our product areas to align on growth opportunities and shared frameworks.
Partnership with the leaders of Cash Advance, Everyday Money, Line of Credit, and Credit Card products to deliver best-in-class user experiences and returns across the portfolio.
The pricing structure, owned in close partnership with Credit and the heads of each product, to increase share of wallet and monetization across the portfolio.
The product-pipeline thesis, owned jointly with Credit and the Head of US Core. You'll build the strategy, analysis, and thesis that determine which products are missing from our pipeline and worth building.
Flywheels beyond the obvious. We want net-new growth loops, not another referral tweak.
Partnership-driven growth opportunities that extend reach beyond the core product surface.

Requirements

What you’ll need

Deep consumer growth experience. You've owned consumer growth end to end and can point to work that moved real business metrics.
Scale. You've scaled a product or growth function and can show the trajectory.
Genuine user empathy. This is essential and non-negotiable for this role. You have strong instincts for what makes users move, and you back them with research, not just dashboards. It's the trait we care about most.
Hands-on experimentation. You design and run A/B tests yourself and interpret the results. You don't hand this to an analytics partner.
Strategic range. You can zoom from a multi-quarter growth thesis down to the copy on a single screen and back.
Judgment on quality versus speed. You know when to push for a fast, scrappy test to learn and when to invest in a durable, high-quality build, and you can articulate why for a given bet.
Orchestration and influence. You can lead and align senior product and functional leaders without owning them, and drive a shared framework across areas.
Cross-functional partnership. You partner deeply across design, credit, and the other product owners to deliver the experience and the returns, not just the metrics behind them.
Conviction under pressure. You hold a clear point of view and defend it with sharp reasoning, including against strong, opinionated cross-functional partners.
A track record in fast-moving environments where you owned a meaningful surface, not a sliver of a large org's roadmap.
Direct-to-consumer product experience is required. Subscription experience is a plus, not a requirement.

Benefits

Comp & perks

Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.
Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)
Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.