Performance Marketing Manager

Tilt (formerly Empower)

Performance Marketing Manager scaling mobile acquisition channels for Tilt in Mexico. Driving strategy and analytics for a mobile-first credit system serving underserved customers.

Posted 5/6/2026full-timeRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid acquisition end-to-end across mobile channels (Meta, Google App Campaigns, DSPs, and others), including campaign setup, optimization, and scaling.
Own and mature the performance marketing function - building out processes, reporting, and experimentation frameworks on top of an already-live, scaling business.
Manage and develop our agency relationship, extracting knowledge, building internal capabilities, and progressively owning more of the execution in-house.
Optimize for full-funnel performance, from impression to repayment behavior - improving CAC, conversion rates, and LTV.
Design and run rigorous experiments (A/B tests, incrementality tests, creative testing) to continuously improve performance, even in low-signal environments.
Allocate and optimize budget dynamically based on performance, risk, and business priorities.
Drive creative strategy and iteration, translating performance data into actionable insights on messaging, formats, and audiences.
Partner cross-functionally with Product, Risk, Analytics, and Design to improve targeting, onboarding flows, and conversion.
Own mobile attribution and measurement, working with tools like AppsFlyer/Adjust and navigating signal loss (e.g., SKAN, privacy changes).
Develop deep expertise in the Mexico market - including channel dynamics, user behavior, payment patterns, and regulatory considerations - and use it to inform strategy.

Requirements

What you’ll need

5–7 years of hands-on experience in mobile performance marketing, with ownership of campaign performance.
Proven track record managing and scaling app acquisition campaigns on platforms like Meta, Google App Campaigns, or DSPs.
Experience optimizing beyond installs, using downstream metrics (e.g., activation, conversion, revenue, LTV) to drive decisions.
Familiarity with mobile attribution tools (e.g., AppsFlyer) and challenges related to signal loss (e.g., SKAN).
Strong analytical skills; ability to connect marketing performance to business outcomes (CAC, LTV, payback).
Experience working with SQL to analyze performance and generate insights independently.
High level of ownership and comfort with ambiguity - able to build structure and drive results in a fast-scaling environment.
Strong communication skills; able to influence cross-functional stakeholders with data.
Fluency in Spanish and English.

Benefits

Comp & perks

Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.
Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)
Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

mobile performance marketingcampaign performance managementA/B testingincrementality testingcreative testingSQLbudget optimizationdata analysisuser behavior analysisregulatory considerations

Soft Skills

analytical skillsownershipcomfort with ambiguitycommunication skillsinfluencing stakeholderscross-functional collaborationstrategic thinkingproblem-solvingadaptabilitycreativity