Tilt (formerly Empower)

Head of SEO, AEO

Tilt (formerly Empower)

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $232,600 - $273,600 per year

Job Level

Lead

About the role

  • Lead the full AEO strategy — defining how Tilt earns visibility and credibility across AI chatbots and answer engines.
  • Own our SEO roadmap end to end, ensuring we win the SERPs of today while positioning Tilt to lead the next decade of search.
  • Guide the creation and optimization of high-performing content and information architecture, primed for both AI-driven and traditional search.
  • Partner with Affiliate Marketing, Brand, and cross-functional teams to secure earned and paid placements that amplify visibility and reinforce trust.
  • Build rigorous measurement frameworks that turn insight into action and help us prioritize with clarity.
  • Move with speed — testing, learning, and developing automation, data pipelines, and martech to power search campaigns at scale.
  • Share progress and perspective with senior leadership, offering sharp insights and forward-looking strategies that help Tilt stay ahead.

Requirements

  • 5–7 years of proven, measurable SEO leadership across technical, content, and authority pillars.
  • Hands-on AEO experience in the last 12–18 months — you understand how AI systems surface answers and how to influence those surfaces.
  • A builder’s mindset: you move through ambiguity with ownership, grit, and clarity.
  • Strong problem-solving instincts — able to decode complex search behavior and turn insight into repeatable playbooks.
  • Deep analytical fluency across visibility, ranking, and conversion tools to define and optimize KPIs.
  • Exceptional communication skills, translating complexity into crisp direction for partners across marketing, engineering, and copy.
Benefits
  • Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
  • Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
  • Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
  • Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.
  • Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)
  • Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOAEOcontent optimizationinformation architecturedata pipelinesmartechKPI optimizationsearch behavior analysisautomation
Soft skills
leadershipproblem-solvingcommunicationownershipgritclarityanalytical fluency