Vice President, B2B Marketing, Demand Generation

Tillster

Vice President of B2B Marketing & Demand Generation leading marketing strategies for Tillster, a digital ordering solutions provider. Focused on developing customer-centric programs and driving engagement in the restaurant industry.

Posted 7/10/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $190,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing full-funnel demand generation strategies, leveraging CRM and marketing automation tools to drive lead generation and conversion. Capable of crafting compelling content and aligning marketing efforts with sales to achieve measurable growth.

Highest-signal resume keywords

Demand Generation StrategyCRM PlatformsMarketing AutomationCampaign ManagementContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationNurture StrategiesConversion StrategiesDigital CampaignsField Marketing Initiatives

Soft Skills

Strategic ThinkingCollaborationData-Driven Decision Making

Tools & Technologies

HubSpotMarketoSalesforceAnalytics Platforms

Industry Keywords

B2B MarketingQSRHospitalityEnterprise Tech

About the role

Key responsibilities & impact

Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration.
Develop customer-centric programs that make Tillster’s value proposition impossible to ignore.
Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI.
Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results.
Partner with sales, product, and leadership to build messaging that breaks through the noise.
Tell our story through content that educates and inspires: white papers, case studies, videos, and more.
Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms.
Ensure seamless alignment between marketing and sales.

Requirements

What you’ll need

A senior B2B marketing leader with deep demand gen chops.
A strategic thinker who can also roll up your sleeves and execute.
Experienced with CRM and marketing automation platforms—think HubSpot, Marketo, Salesforce, etc.
Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences.
Collaborative, data-driven, and energized by growth.

Benefits

Comp & perks

Competitive Salary: $190,000–$225,000 base + equity
Health & Wellness: Medical, dental, vision, FSA, EAP, 24/7 telehealth
Time Off: 15 PTO days in year one, 22 days after year one, plus 10 paid holidays
Retirement Plan: 401(k) with immediate eligibility
Growth: Tuition assistance, Udemy access, and continuous learning support