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Tillo

Senior Marketing Manager

Tillo

Senior Marketing Manager leading B2B demand generation campaigns across North America for Tillo. Collaborating with sales and marketing teams to drive high-quality leads and brand growth.

Posted 7/16/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Expertise in developing and executing B2B marketing campaigns with a focus on lead generation and pipeline growth, utilizing tools like HubSpot and Demandbase. Strong analytical skills to measure campaign performance and optimize strategies based on insights.

Highest-signal resume keywords
B2B Marketing ExperienceCampaign ManagementAccount-Based Marketing (ABM)Lead GenerationHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Campaign ManagementDemand GenerationMulti-Channel MarketingMarketing Metrics AnalysisEvent PlanningLead ConversionPipeline TrackingMQL and MQA FrameworksData EnrichmentAutomated Workflows
Soft Skills
Relationship BuildingStakeholder ManagementProject ManagementAnalytical MindsetCommunication Skills
Tools & Technologies
HubSpotDemandbaseEmail Marketing ToolsContent Management SystemsWebinar Platforms
Industry Keywords
B2B TechnologySaaSFintechMarketing CampaignsEvent Logistics

About the role

Key responsibilities & impact
  • Develop, execute, and optimise end-to-end B2B marketing campaigns aligned to Tillo’s commercial, product, and brand priorities.
  • Lead multi-touch ABM campaigns (1:1, 1:few, and 1:many) across key channels—email, content, gifting, display, paid, and more.
  • Drive lead generation and pipeline growth, with a clear focus on delivering high-quality MQLs and MQAs to support revenue objectives.
  • Develop clear, compelling campaign messaging and value propositions tailored to target industries, buyer personas, and use cases.
  • Leverage tools like HubSpot, Demandbase, and data enrichment platforms to build targeted nurture campaigns and automated workflows that engage across the funnel.
  • Support product launches and feature rollouts with integrated campaign strategies including email marketing, social, content, and webinars.
  • Contribute to the planning and execution of a calendar of industry-facing events, including TilloConnect, conferences, trade shows, and webinars.
  • Support all event logistics, delegate engagement, and pre/post-event marketing in collaboration with internal stakeholders.
  • Coordinate with the Sales team to ensure strong event follow-up plans are in place—capturing leads, assigning follow-ups, and tracking pipeline progression.
  • Conduct post-event analysis to assess ROI, lead conversion, and opportunities for future optimisation.
  • Partner closely with the US-based Sales team to ensure strong alignment on campaign goals, lead quality, and pipeline contribution.
  • Collaborate cross-functionally with the UK-based Marketing team to align on messaging, positioning, and go-to-market timing.
  • Partner with the Account Management team to identify upsell and cross-sell opportunities and communicate them to the existing customer base.
  • Provide campaign playbooks, messaging maps, and collateral that empower outbound sales efforts and reinforce brand consistency.
  • Maintain open feedback loops with commercial and product teams to adapt strategies based on customer insights and market shifts.
  • Track, analyse, and report on campaign performance, including MQL and MQA outcomes, using insights to continuously optimise results.
  • Measure and report on event-generated pipeline from first contact through to deal progression.
  • Support leadership with regular reporting dashboards and ongoing optimisation recommendations.

Requirements

What you’ll need
  • 8+ years of experience in B2B marketing, with proven expertise in campaign management and demand generation, ideally within SaaS, fintech, or B2B technology.
  • Demonstrated success delivering multi-channel B2B marketing campaigns end to end, with measurable pipeline impact.
  • Experience with ABM strategies and strong understanding of demand funnels including MQL, MQA, and MTA frameworks.
  • Experience planning and contributing to industry events, conferences, and trade shows, including post-event sales integration.
  • Strong proficiency with HubSpot.
  • Advanced knowledge of marketing metrics (MQLs, funnel conversion, ROI) with the ability to communicate performance clearly to leadership.
  • Strong project management skills, with the ability to juggle multiple initiatives while maintaining quality and focus.
  • Excellent relationship-building and stakeholder management skills across functions and geographies.
  • Analytical mindset with a passion for continuous learning and optimisation.
  • Excellent written and verbal communication skills with sharp attention to detail.

Benefits

Comp & perks
  • Flexible healthcare plan including, medical, dental and vision
  • 20 days PTO per annum (plus an additional day for your birthday 🎂)
  • 401(K) - up to 3% match
  • Employee Incentive Scheme
  • Access to Tillo’s Storefront with discounts & gift card vouchers
  • Hybrid Working
  • Top spec equipment including laptop, mouse, keyboard, monitor
  • Anniversary gifts
  • Monthly breakfasts, drinks, snacks and events
  • Team Learning & Development budget