TigerConnect

Senior Product Marketing Manager

TigerConnect

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Senior

About the role

  • Own the development and execution of go-to-market plans and marketing strategies for specific product lines
  • Conduct and synthesize market, customer, and competitive research to inform product positioning, messaging, and growth opportunities
  • Translate product capabilities into clear, compelling value propositions and buyer narratives tailored to target segments and use cases
  • Partner closely with Product, Sales, Demand Generation, and Customer Success to support product launches, enhancements, and ongoing adoption
  • Contribute to pricing and packaging strategy through market insights, competitive analysis, and customer feedback
  • Develop and deliver high-quality sales enablement materials, including messaging frameworks, competitive insights, pitch decks, and objection-handling content
  • Ensure consistency of product messaging across key channels, including website, campaigns, and sales materials
  • Track and analyze performance of go-to-market activities, using insights to recommend optimizations and improve effectiveness

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • 5+ years of B2B product marketing experience, preferably within SaaS or technology environments
  • Demonstrated ability to independently develop and execute go-to-market strategies for products or features
  • Strong foundation in market research, competitive analysis, and customer insights, with the ability to translate findings into actionable recommendations
  • Experience supporting pricing and packaging decisions through data-driven analysis
  • Proven ability to work cross-functionally and influence stakeholders across Product, Sales, and Marketing without direct authority
  • Experience with marketing and CRM tools (e.g., Salesforce, HubSpot, or similar)
  • Healthcare technology or clinical communication experience is a plus.
Benefits
  • Enjoy remote flexibility with teams across the US and globally - plus prime office space in El Segundo, California
  • Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
  • Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
  • Our flexible time off lets you work hard and play hard—on your schedule
  • Join a mission-driven team committed to making a real impact in the world of healthcare
  • Recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025, 2026)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategiesmarket researchcompetitive analysiscustomer insightspricing strategypackaging strategysales enablementdata-driven analysisproduct positioningbuyer narratives
Soft Skills
cross-functional collaborationinfluence stakeholdersindependent executioncommunicationanalytical thinkingstrategic thinkingproblem-solvingadaptabilitycreativitypresentation skills