Senior Product Marketing Manager

TigerConnect

. Own the development and execution of go-to-market plans and marketing strategies for specific product lines .

Posted 4/7/2026full-timeRemote • California • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the development and execution of go-to-market plans and marketing strategies for specific product lines
Conduct and synthesize market, customer, and competitive research to inform product positioning, messaging, and growth opportunities
Translate product capabilities into clear, compelling value propositions and buyer narratives tailored to target segments and use cases
Partner closely with Product, Sales, Demand Generation, and Customer Success to support product launches, enhancements, and ongoing adoption
Contribute to pricing and packaging strategy through market insights, competitive analysis, and customer feedback
Develop and deliver high-quality sales enablement materials, including messaging frameworks, competitive insights, pitch decks, and objection-handling content
Ensure consistency of product messaging across key channels, including website, campaigns, and sales materials
Track and analyze performance of go-to-market activities, using insights to recommend optimizations and improve effectiveness

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
5+ years of B2B product marketing experience, preferably within SaaS or technology environments
Demonstrated ability to independently develop and execute go-to-market strategies for products or features
Strong foundation in market research, competitive analysis, and customer insights, with the ability to translate findings into actionable recommendations
Experience supporting pricing and packaging decisions through data-driven analysis
Proven ability to work cross-functionally and influence stakeholders across Product, Sales, and Marketing without direct authority
Experience with marketing and CRM tools (e.g., Salesforce, HubSpot, or similar)
Healthcare technology or clinical communication experience is a plus.

Benefits

Comp & perks

Enjoy remote flexibility with teams across the US and globally - plus prime office space in El Segundo, California
Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
Our flexible time off lets you work hard and play hard—on your schedule
Join a mission-driven team committed to making a real impact in the world of healthcare
Recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025, 2026)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategiesmarket researchcompetitive analysiscustomer insightspricing strategypackaging strategysales enablementdata-driven analysisproduct positioningbuyer narratives

Soft Skills

cross-functional collaborationinfluence stakeholdersindependent executioncommunicationanalytical thinkingstrategic thinkingproblem-solvingadaptabilitycreativitypresentation skills