Product Marketing Manager – Mid/Senior, AI-native SaaS

Tidio

Product Marketing Manager at Tidio focusing on shaping AI product marketing strategies. Leading product storytelling, launches, and sales enablement for AI business line.

Posted 6/26/2026full-timeWarsaw • 🇵🇱 PolandSenior💰 PLN 12,000 - PLN 20,000 per monthWebsite

About the role

Key responsibilities & impact

Own and continuously update website content and product messaging to ensure clarity and conversion impact.
Run release communication launch-to-launch — coordinate video production and own social distribution across channels to drive awareness and adoption.
Partner closely with performance marketing to turn launches into measurable growth and revenue impact.
Immerse yourself in the product (multi-agent, MCP-native, evals, bring-your-own-model) to communicate its value with precision.
Use AI as an accelerator — work in Claude Code and ship content/site changes yourself.
Prepare sales enablement materials and email marketing automation (EMA) content — write and edit campaigns that nurture leads, keep users engaged across the lifecycle, supporting retention and conversion.
Lead experimental projects, such as testing influencer collaborations to amplify Lyro launches — exploratory in nature, with the goal of learning what scales and what could evolve into dedicated partnerships over time.

Requirements

What you’ll need

At least 3 years of product marketing experience in B2B SaaS, ideally for technical, AI, dev-tool, or PLG products.
A strong track record of release/launch communication - owning the story across channels, including video.
An open, AI-first mindset with active daily use of AI tools like Claude Code — used to write, ship, and iterate on content and product work.
Comfort owning website content and product messaging.
An analytical mindset and the ability to use data to make decisions and optimize results.
A high taste for quality and the drive to find creative solutions.
The ability to move with a sense of urgency in a fast-paced, launch-driven environment.
Advanced English - B2/C1 level with strong language intuition and editorial judgment.

Benefits

Comp & perks

26 days off guaranteed per year
Sport & wellness benefit - no extra charge
Private medical care - no extra charge
Mental well-being program – individual therapy sessions and resources for employees
Free access to one of the most popular e-book/audiobook services
Regular social events (company-wide offsites, team events)
Individual work tools—MacBook Pro, Dell screen, JBL headphones

ATS Keywords

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Hard Skills & Tools

product marketingrelease communicationemail marketing automationcontent writingdata analysiscampaign managementwebsite content managementconversion optimizationAI tools usagevideo production

Soft Skills

analytical mindsetcreativitysense of urgencycommunicationcollaborationadaptabilityeditorial judgmentattention to detailproblem-solvingleadership