Tide

Employer Branding Manager

Tide

full-time

Posted on:

Location Type: Hybrid

Location: Sofia • 🇧🇬 Bulgaria

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Job Level

Mid-LevelSenior

About the role

  • Build and execute Tide’s global employer branding strategy and roll out a global Employer Value Proposition (EVP) with local adaptability
  • Own employer branding campaigns across digital platforms, events, partnerships, and employee advocacy programs
  • Drive recruitment marketing initiatives to showcase Tide’s culture, values, and career opportunities in key markets
  • Partner with Talent Acquisition and People teams to enhance candidate and employee experience touchpoints
  • Lead Tide’s Glassdoor, LinkedIn, and review-site strategy to ensure strong engagement and ratings
  • Build and execute a calendar of employer brand events (online and in-person) including meetups, tech talks, career fairs, and university/industry partnerships
  • Track, analyse and report on employer brand performance metrics and use data to optimise strategy
  • Act as a thought leader bringing market insights and trends in employer branding, talent marketing, and employee engagement
  • Report to the Director of Talent Acquisition and collaborate with global Talent and People teams

Requirements

  • 5+ years’ experience in employer branding, recruitment marketing, or related field with proven success at a global or regional (EU-wide) level
  • Experience creating and implementing EVPs and global employer branding strategies
  • Strong project management skills with the ability to balance strategic priorities with hands-on execution
  • Excellent storytelling and content creation skills across multiple media (social, video, events, campaigns)
  • Demonstrated ability to partner with senior stakeholders and cross-functional teams in a matrix environment
  • Comfort working across multiple cultures and geographies; experience in high-growth, fast-paced environments preferred
  • Data-driven mindset with the ability to measure, report and improve brand impact
  • Experience managing employer review sites and social presence (Glassdoor, LinkedIn)
Benefits
  • 25 days paid annual leave
  • 3 paid days off for volunteering or L&D activities
  • Extended maternity and paternity leave covered by the company
  • Personal L&D budget in the amount of 1000 BGN per year (may be lower for A1-A2 folks in India Region, UK/ Europe Region and PCS UK sales team)
  • Additional health & dental insurance
  • Mental wellbeing platform
  • Fully covered Multisports card
  • Food vouchers
  • Snacks, light food, drinks in the office
  • WFH equipment allowance
  • Flexible working from home
  • Sabbatical Leave
  • Share options
  • Flexible workplace model that supports both in-person and remote work

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
employer brandingrecruitment marketingEmployer Value Proposition (EVP)project managementdata analysiscontent creationstorytellingperformance metricscampaign managementcross-functional collaboration
Soft skills
strategic thinkingcommunicationadaptabilitystakeholder managementcultural awarenessteam collaborationleadershipcreativityproblem-solvingtime management