Sales Development Manager

TIDB

Sales Development Representative Manager responsible for driving sales opportunities and leading the SDR team at TiDB. Collaborating with marketing and sales to optimize outbound efforts and achieve KPIs.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $53,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Hire, onboard, and develop a team of SDRs, building a culture of accountability, continuous learning, and high performance.
Coach SDRs through regular 1:1s, call reviews, and structured feedback to improve outbound skills, pipeline quality, and quota attainment.
Partner closely with Marketing to align on lead quality, campaign follow-up, and inbound/outbound sequencing strategies.
Collaborate with Account Executives and Sales leadership to ensure smooth handoffs, tight feedback loops, and strong pipeline conversion.
Own team KPIs including activities, meetings booked, pipeline generated, and conversion rates; report weekly, monthly, and quarterly results to Sales and Demand Generation leadership.
Build and iterate on outbound playbooks, messaging frameworks, and sequences using approved marketing assets and data-driven insights.
Manage and optimize the SDR tech stack including Salesforce, Outreach, HubSpot, ZoomInfo, and LinkedIn Sales Navigator to maximize team productivity.
Develop and refine ideal customer profiles and target account lists in collaboration with Marketing and Sales leadership.
Drive a culture of experimentation across multi-channel outbound motions (email, phone, LinkedIn, events) to continuously improve engagement and conversion rates.
Ensure CRM hygiene and data accuracy across the team; establish standards for activity tracking and reporting in Salesforce and Outreach.
Identify emerging market opportunities and refine targeting strategies to ensure the team is focused on the highest-value prospects.
Build career development paths for SDRs and actively support their growth into Account Executive or other senior roles within the organization.
Report to the Director of Demand Generation with weekly, monthly, and quarterly team activities, results, and strategic recommendations.

Requirements

What you’ll need

Bachelor’s degree (or equivalent) or at least five years of relevant sales or business development experience.
Experience as a Sales Development Representative, with a track record of achieving sales quotas.
Proficiency using CRM tooling, and AI applications like Claude, Chat GPT and Google Notebook etc.

Benefits

Comp & perks

Health insurance
Flexible vacation time
Paid holidays
Parental leave

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales quotasoutbound skillspipeline qualityquota attainmentKPI managementdata-driven insightscustomer profilingtarget account listsactivity trackingreporting

Soft Skills

coachingteam developmentcollaborationcommunicationaccountabilitycontinuous learninghigh performanceexperimentationfeedbackgrowth support

Certifications

Bachelor’s degreesales development experience