Tidal Financial Group

Marketing Lead Generation Co-op

Tidal Financial Group

internship

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Location Type: Remote

Location: United States

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Salary

💰 $30 - $34 per hour

Job Level

Senior

About the role

  • Assist the marketing and business development team with day-to-day outbound prospecting and lead generation initiatives.
  • Support the team by building clean and segment targeted prospect lists using a variety of data sources.
  • Monitor outbound campaign metrics and help surface insights on what messaging and audiences perform best.
  • Identify and research prospective firms and decision-makers to support targeted, high-quality outbound outreach.
  • Maintain accurate and up-to-date CRM records by logging activity, updating contact information, and tagging leads appropriately.
  • Enrich lead and account data by validating contact details and filling data gaps between data tools and internal CRM.
  • Help document lead generation workflows, best practices, and repeatable outbound processes.
  • Provide general support on additional marketing and business development projects as needed.

Requirements

  • Currently enrolled in a co-op program at Northeastern University, preferably in Business Administration, Finance, Marketing, or a related field.
  • Strong organizational skills with the ability to manage multiple tasks and prioritize effectively.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Detail-oriented with strong notetaking and documentation skills.
  • Ability to work both independently and collaboratively in a team environment.
  • Previous experience in a marketing or administrative support role is a plus.
Benefits
  • Hands-on experience in a dynamic and growing financial services firm.
  • Mentorship and guidance from experienced financial services professionals.
  • Opportunities to attend industry events and network with professionals.
  • A supportive and collaborative work environment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationdata analysisCRM managementdata validationdocumentation
Soft Skills
organizational skillscommunication skillsdetail-orientedteam collaborationtask prioritization