
Senior Engineer – Ads Optimization
TickPick
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $135,000 - $160,000 per year
Job Level
About the role
- Build and own data products that support paid search and performance marketing decision-making by translating internal transaction and catalog context into scalable reporting and operational tooling.
- Develop maintainable enrichment pipelines that incorporate key catalog attributes and business context needed for consistent measurement, reporting, and operational workflows.
- Partner with Growth to define and operationalize intent and catalog groupings that improve account organization and reduce irrelevant coverage, including tooling to monitor query coverage, relevance, and drift over time.
- Create repeatable analytics that help Growth allocate spend toward the highest-opportunity areas, including frameworks for evaluating performance by intent/campaign grouping, lag/cohort behavior, and customer segmentation.
- Engineer production-grade pipelines that connect marketing platform data with internal outcomes, enabling consistent conversion reporting, enrichment, backfills, and monitoring across web and app where applicable.
- Collaborate closely with Engineering to implement instrumentation and data contracts that keep marketing measurement stable, auditable, and reliable as products and tracking evolve.
- Drive cross-functional execution: write specs, define success metrics, break work into tickets, and deliver improvements that materially change how campaigns are managed and optimized.
Requirements
- 4–8+ years in a technical role (data engineering, analytics engineering, applied data science, marketing engineering) delivering production systems that influence business outcomes.
- Expert SQL and strong Python (or equivalent); experience building operational data products (pipelines, heuristics, monitoring, QA), not just dashboards.
- Demonstrated experience using internal datasets (catalog/inventory/customer behavior) to support operational decision-making in a growth, marketplace, or e-commerce context.
- Experience working with performance marketing or acquisition data; understanding how coverage, relevance, and measurement quality affect outcomes.
- Proven ability to join platform data to internal outcomes (UTMs/click identifiers/user/order IDs), handle edge cases, and maintain data integrity over time.
- Experience building “at-scale” grouping/classification logic (rules/taxonomies/heuristics; advanced methods where appropriate) to organize messy high-volume inputs (e.g., queries, catalog entities).
- Familiarity with marketing platform tooling and APIs (Google Ads experience a plus).
- Ability to work in our NYC hybrid / in-office model.
Benefits
- A hybrid in-office approach, enabling remote work a portion of each week
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan Contribution (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- $100 Monthly Stipend to Attend Live Events
- Employee Outings
- Free Lunch & Snacks
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLPythondata engineeringanalytics engineeringapplied data sciencemarketing engineeringdata productsenrichment pipelinesperformance marketingdata integrity
Soft Skills
collaborationcross-functional executionspec writingdefining success metricsorganizational skillscommunication