Performance Marketing Analyst, Paid Social – Consultant
Tia
part-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Analyze and report on performance data across Paid Social, keep campaigns tracking towards key performance metrics, and prepare regular insights and next steps for internal stakeholders.
- Work closely with the Senior Manager of Growth Marketing to help optimize campaigns for customer acquisition and retention, and support new service launches, branding and awareness campaigns, and regional demand goals.
- Use various tools such as Amplitude, GTM, and Tableau to ensure accurate tracking and reporting across landing pages and the acquisition funnel.
- Set up and monitor A/B tests (across ads, landing pages, audience targeting, etc.), analyze test results, and iterate on successful strategies to scale growth and refine our marketing playbook for Meta.
- Support market research efforts by gathering competitor insights and industry trends. Help identify opportunities for growth and potential threats in performance marketing.
- Work closely with internal teams (Creative, Organic, CRM, Clinical Operations) to ensure marketing campaigns align with broader company goals, as well as continue to build our relationship with our Meta account partners.
- Use performance insights to guide creative strategy and direction for ad copy, landing page copy, static and video creatives, and other performance marketing assets.
- Utilize templatized responses to address comments on paid ads, utilizing frameworks for when ad sentiment may be harming the brand’s equity and paid performance.
Requirements
- 3-4 years of experience in performance marketing, analytics, or a related field, with familiarity in healthcare, e-commerce, digital marketing, or other sectors with both virtual and physical components.
- Comfortable using various analytics tools (Tableau, Amplitude, etc.) and ad platforms (Meta Ads Suite). Excel is a must-have, SQL is a plus.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations.
- Understanding of performance marketing fundamentals, including customer acquisition cost (CAC) and lifetime value (LTV), and how to adjust marketing approaches to maximize various KPIs.
- Experience with hands-on campaign management, including executing digital marketing campaigns, optimizing performance, and compiling reports for cross-functional stakeholders.
- High level of attention to detail and accountability when managing campaigns, creating reports, and acting on insights.
- Strong written and verbal communication skills. Ability to present insights and collaborate with other teams in a clear, concise manner.
- A desire to grow in the field of performance marketing and data analytics. Willingness to take on new challenges and learn from senior team members.
Benefits
- Growth Opportunity: Gain exposure to various aspects of performance marketing and analytics, while learning from experienced marketers and creatives in a fast-growing health tech company
- Redefining Care: A true opportunity to be part of the team working to build a healthcare company designed for women, by women
- Professional Development: Mentorship and learning opportunities from a team with extensive experience in growth marketing and performance optimization
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketinganalyticsA/B testingdata analysiscampaign managementcustomer acquisitionlifetime value (LTV)customer acquisition cost (CAC)SQLExcel
Soft Skills
analytical skillsattention to detailaccountabilitywritten communicationverbal communicationcollaborationdata-driven decision makingadaptabilityproblem-solvinginsight presentation