Product Marketing Manager – Consumer

Thumbtack

Product Marketing Manager focused on consumer AI-powered hiring experiences at Thumbtack. Driving product-market fit and adoption through strategic insights and collaboration with cross-functional teams.

Posted 4/28/2026full-timeRemote • California, Massachusetts, New Jersey, New York, Texas, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $111,400 - $144,100 per yearWebsite

About the role

Key responsibilities & impact

Become the expert on our homeowners, competitors and AI trends shaping the consumer hiring landscape to identify opportunities and areas of differentiation, using these insights to shape product strategy and define our right to win.
Own the end-to-end GTM strategy for our consumer AI-powered hiring experiences from insight generation and market assessment, through positioning and messaging, launch strategy, and performance measurement.
Drive product-market fit and adoption for these experiences, identifying the ideal customer and use cases, clearly articulating the value that these products deliver to homeowners.
Collaborate with Product, Design, and Research to determine how we can reduce friction and drop off in the search experience to get more customers to start a project.
Build consistent internal and external narratives on our hiring experience in close partnership with Brand, PR, Growth and Lifecycle Marketing.
Partner with the growth team to identify product opportunities that generate new demand and increase repeat usage among existing customers.

Requirements

What you’ll need

4+ years of product marketing experience, with a strong foundation in consumer-facing products.
Demonstrated ability to develop sharp, insight-driven positioning and messaging for products that are still finding product market fit.
Experience working with Brand, Growth, Lifecycle and PR teams to align on a unified narrative.
Strong 0-to-1 GTM expertise, with experience taking products from insight generation through launch strategy and performance measurement.
Excellent collaboration and communication skills, with the ability to influence and drive alignment with cross-functional partners.
Comfortable operating with ambiguity in a fast-moving environment, bringing structure and a strong user-centric mindset to complex, evolving problems.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Thumbtack Website LinkedIn All Job Openings 1001 - 5000 employees 👥 B2C 🏪 Marketplace B2C
Marketplace
Home Services Thumbtack is a platform that connects people with local professionals offering various services such as home improvement, repair, and cleaning. Users can search for specific services like house cleaning, handyman work, electrical and wiring repair, and more, getting access to trusted professionals with reviews and cost estimates. The platform is designed to make finding, hiring, and working with professionals simple and efficient, with the convenience of managing everything from one app. It serves millions of people across the U. S. , providing a wide range of services including landscaping, event planning, and more. Product Marketing Manager – Consumer 🔥 20 minutes ago 🏄 California, New Jersey, +4 more states – Remote 💵 $111.4k - $144.1k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Become the expert on our homeowners, competitors and AI trends shaping the consumer hiring landscape to identify opportunities and areas of differentiation, using these insights to shape product strategy and define our right to win.
Own the end-to-end GTM strategy for our consumer AI-powered hiring experiences from insight generation and market assessment, through positioning and messaging, launch strategy, and performance measurement.
Drive product-market fit and adoption for these experiences, identifying the ideal customer and use cases, clearly articulating the value that these products deliver to homeowners.
Collaborate with Product, Design, and Research to determine how we can reduce friction and drop off in the search experience to get more customers to start a project.
Build consistent internal and external narratives on our hiring experience in close partnership with Brand, PR, Growth and Lifecycle Marketing.
Partner with the growth team to identify product opportunities that generate new demand and increase repeat usage among existing customers. 🎯 Requirements
4+ years of product marketing experience, with a strong foundation in consumer-facing products.
Demonstrated ability to develop sharp, insight-driven positioning and messaging for products that are still finding product market fit.
Experience working with Brand, Growth, Lifecycle and PR teams to align on a unified narrative.
Strong 0-to-1 GTM expertise, with experience taking products from insight generation through launch strategy and performance measurement.
Excellent collaboration and communication skills, with the ability to influence and drive alignment with cross-functional partners.
Comfortable operating with ambiguity in a fast-moving environment, bringing structure and a strong user-centric mindset to complex, evolving problems. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior GTM Enablement Specialist 🔥 5 hours ago Lyra Health 501 - 1000 ⚕️ Healthcare Insurance ☁️ SaaS 👥 HR Tech Website LinkedIn All Job Openings Senior GTM Enablement Specialist at Lyra Health developing engaging learning journeys and facilitating live sessions for Sales and Customer Success teams. 🇺🇸 United States – Remote 💵 $95k - $131k / year 💰 $235M Series F on 2022-01 ⏰ Full Time 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor Product Marketing Manager 🔥 18 hours ago Instructional Empowerment 51 - 200 📚 Education 🌍 Social Impact 🏢 Enterprise Website LinkedIn All Job Openings Product Marketing Manager leading go-to-market strategy across K–12 portfolio focusing on employee evaluation solutions. Collaborating with Product, Business Development, and Marketing teams. 🇺🇸 United States – Remote 💵 $90k - $100k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing Product Marketing Manager 🔥 18 hours ago Grace Hill 51 - 200 🏠 Real Estate 📚 Education 🏢 Enterprise Website LinkedIn All Job Openings Product Marketing Manager shaping and delivering messaging for Grace Hill's technology-enabled performance solutions. Collaborating with cross-functional teams to enhance property performance for real estate owners. 🇺🇸 United States – Remote 💵 $95k - $110k / year 💰 Private Equity Round on 2014-08 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor GTM AI Strategist – Adaptive Planning 🔥 19 hours ago WillHire 51 - 200 Website LinkedIn All Job Openings GTM AI Strategist at Workday transforming AI capabilities into business value for customers. Leading strategic vision for AI-integrated planning products with a focus on innovation and collaboration. 🇺🇸 United States – Remote 💵 $147.4k - $221.2k / year ⏰ Full Time 🟠 Senior 🔴 Lead 🎁 Product Marketing Product Marketer 🔥 21 hours ago The Browser Company 11 - 50 ⚡ Productivity 👥 B2C Website LinkedIn All Job Openings Joining The Browser Company as a Product Marketing Manager to define go-to-market strategies for Dia, fostering diverse and creative marketing approaches. 🇺🇸 United States – Remote 💵 $200k - $270k / year 💰 $13M Series A on 2021-05 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing View More Product Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

product marketingGTM strategyinsight generationmarket assessmentpositioningmessagingperformance measurementproduct-market fitcustomer identificationuse case articulation

Soft Skills

collaborationcommunicationinfluencealignmentuser-centric mindsetproblem-solvingadaptabilitynarrative buildingstrategic thinkingcreativity