Performance Marketing

• Own portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels
• Drive execution of the media roadmap, ensuring clear OKRs, test-and-learn agendas, and performance goals are defined, tracked, and met
• Define and evolve best practices, partnering with Finance and Data Science, to forecast, scenario plan, and model ROI tied directly to contribution
• Lead automation and infrastructure innovation at scale, driving adoption of AI-driven tools such as dynamic creative optimization, predictive bidding and advanced data integrations
• Develop creative/media integration strategies that cut through clutter and drive measurable results
• Build advanced measurement frameworks to capture performance in a complex media environment and guide investment decisions
• Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums
• Manage and develop a high-performing team of channel managers, fostering a culture of performance excellence
• Define long-term investment vision with a performance-first mindset, balancing local and national buys to maximize contribution
• Bring innovation through AI-driven automation, creative strategies, and advanced measurement frameworks to prove impact

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