Group Manager, Growth Marketing – Paid Media
Thumbtack
Group Manager, Growth Marketing – Paid Media
Thumbtack
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels
- Drive execution of the media roadmap, ensuring clear OKRs, test-and-learn agendas, and performance goals are defined, tracked, and met
- Define and evolve best practices, partnering with Finance and Data Science, to forecast, scenario plan, and model ROI tied directly to contribution
- Lead automation and infrastructure innovation at scale, driving adoption of AI-driven tools such as dynamic creative optimization, predictive bidding and advanced data integrations
- Develop creative/media integration strategies that cut through clutter and drive measurable results
- Build advanced measurement frameworks to capture performance in a complex media environment and guide investment decisions
- Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums
- Manage and develop a high-performing team of channel managers, fostering a culture of performance excellence
- Define long-term investment vision with a performance-first mindset, balancing local and national buys to maximize contribution
- Bring innovation through AI-driven automation, creative strategies, and advanced measurement frameworks to prove impact
Requirements
- Significant experience leading large-scale performance and multi-channel media portfolios
- Proven success owning multimillion-dollar budgets with accountability for efficiency, contribution, and ROI forecasting
- Deep expertise in automation, infrastructure, and AI-driven optimization, along with advanced measurement frameworks such as MMM, incrementality, and portfolio modeling
- Strong strategic and analytical skills, with the ability to translate complex data into clear business insights, decisions, and long-term direction
- Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for growth strategies
- Demonstrated ability to build, lead, and develop senior talent, fostering a culture of collaboration, accountability, and innovation
