Group Manager, Growth Marketing – Paid Media
Thumbtack
Group Manager, Growth Marketing – Paid Media
Thumbtack
full-time
Posted on:
Origin: • 🇺🇸 United States • California, District of Columbia
Visit company websiteSalary
💰 $166,600 - $215,600 per year
Job Level
Mid-LevelSenior
About the role
- Own portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels
- Drive execution of the media roadmap with clear OKRs, test-and-learn agendas, and performance goals
- Define and evolve best practices for forecasting, scenario planning, and ROI modeling in partnership with Finance and Data Science
- Lead automation and infrastructure innovation, driving adoption of AI-driven tools and advanced data integrations
- Develop creative/media integration strategies to improve performance and break through clutter
- Build advanced measurement frameworks to capture performance in complex media environments
- Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums
- Manage and develop a high-performing team of channel managers, fostering a culture of performance excellence
Requirements
- Significant experience leading large-scale performance and multi-channel media portfolios
- Proven success owning multimillion-dollar budgets with accountability for efficiency, contribution, and ROI forecasting
- Deep expertise in automation, infrastructure, and AI-driven optimization (dynamic creative optimization, predictive bidding)
- Advanced measurement frameworks experience (MMM, incrementality, portfolio modeling)
- Strong strategic and analytical skills to translate complex data into business insights and direction
- Executive presence and communication skills to influence senior leaders and present in QBRs
- Demonstrated ability to build, lead, and develop senior media talent
- Experience partnering with Finance and Data Science to forecast, scenario plan, and model ROI
