Performance Marketing

• Own portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels
• Drive execution of the media roadmap with clear OKRs, test-and-learn agendas, and performance goals
• Define and evolve best practices for forecasting, scenario planning, and ROI modeling in partnership with Finance and Data Science
• Lead automation and infrastructure innovation, driving adoption of AI-driven tools and advanced data integrations
• Develop creative/media integration strategies to improve performance and break through clutter
• Build advanced measurement frameworks to capture performance in complex media environments
• Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums
• Manage and develop a high-performing team of channel managers, fostering a culture of performance excellence

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