Thumbtack

B2B Marketing Manager – Individual Contributor

Thumbtack

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇵🇭 Philippines

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Job Level

JuniorMid-Level

Tech Stack

Tableau

About the role

  • Turn marketing plans into clear execution steps across email, paid ads, and nurture programs.
  • Build and launch emails, landing pages, forms, and automated journeys in Pardot.
  • Run paid media campaigns in account-based marketing or trade desk platforms, ensuring correct targeting, assets, tracking, and UTMs.
  • Test and optimize campaigns using A/B testing, segmentation, and performance data.
  • Support Sales with campaigns like upsells, reactivation pushes, and special promotions.
  • Work with Field Marketing and Partnerships on events, gifting, direct mail, and follow-up campaigns.
  • Track performance using campaign dashboards; maintain clean data and workflows; manage campaign calendars; ensure consistent creative across channels.

Requirements

  • 2–5 years of B2B marketing experience, especially in campaign operations, marketing automation, or demand generation.
  • Experience using CRM and marketing automation tools like Salesforce/HubSpot and Pardot/Marketo.
  • Experience with ABM or paid media tools (Demandbase, 6sense, RollWorks, Trade Desk, etc.).
  • Tableau experience or ABM/paid media certifications are a plus.
  • Skilled in building automated email journeys, nurture flows, and high-converting forms.
  • Strong project management and QA skills — organized, careful, and detail-oriented.
  • Comfortable reading dashboards and analyzing results.
  • Enjoys working with others and solving problems in a fast-moving environment.
  • Willing to work a night shift, following PH holidays.
Benefits
  • Thumbtack embraces diversity and is proud to be an equal opportunity workplace.
  • Committed to working with and providing reasonable accommodations for individuals with disabilities.
  • Request reasonable accommodations during the application process.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingcampaign operationsmarketing automationdemand generationA/B testingsegmentationemail journeysnurture flowshigh-converting formsdata analysis
Soft skills
project managementorganizational skillsdetail-orientedproblem-solvingcollaborationcommunication
Certifications
ABM certificationpaid media certification