Thryv

Senior Customer Marketing Partner

Thryv

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Leads and manages Thryv’s online customer community, focusing on driving engagement, connection, participation, and peer-to-peer inspiration.
  • Defines and executes a consistent, on-brand community experience that reflects Thryv’s voice, values, and evolving brand across all community and advocacy touchpoints.
  • Develops, manages, and executes community engagement and advocacy programs, including recognition and customer champion initiatives, that provide ongoing value and foster participation, loyalty, and visibility.
  • Partners with Product Success as a Product Marketing counterpart for the online academy, shaping how education is positioned, packaged, and surfaced to drive engagement and adoption.
  • Integrates product information, learning priorities, customer insights, and success stories to support the creation of marketing, enablement, and advocacy assets that advance customer learning and adoption.
  • Collaborates with Product, Marketing, Sales, CX, and the online academy team to ensure education and advocacy experiences are intuitive, discoverable, and aligned with customer needs and business goals.
  • Amplifies advocacy, trust, and customer enablement by promoting community participation, education engagement, and authentic customer proof points across relevant channels.
  • Establishes, tracks, and analyzes success metrics for community engagement, education awareness, and advocacy participation, translating trends and insights into actionable recommendations for cross-functional teams.

Requirements

  • Bachelor’s degree (or international equivalent), or equivalent experience, required.
  • 5+ years of related experience, required.
  • 9+ years of related experience, preferred.
  • 8+ years of related experience in customer marketing, community management, or product marketing, preferred.
  • B2B and SaaS experience strongly preferred.
  • Proven track record of building and managing successful customer communities, including driving engagement, retention, and advocacy.
  • A passion for community-building, customer connection, and leveraging engagement to drive business outcomes.
  • Experience collaborating with cross-functional teams, including Product, CX, Marketing, and Sales with the ability to influence cross-functional partners without direct ownership of execution.
  • Experience partnering closely with Product teams to support customer education, adoption, or go-to-market initiatives.
  • Strong interpersonal and communication skills, both written and verbal, with a sharp eye for brand consistency.
  • Strong project management and organizational skills with the ability to prioritize effectively, manage deadlines, and self-direct work while balancing multiple competing priorities in a fast-paced environment.
  • Analytical mindset with the ability to interpret engagement data and customer insights to identify trends and develop data-driven recommendations.
  • Excellent problem-solving skills with the ability to implement creative and innovative solutions.
  • Familiarity with community platforms, social channels, or learning platforms.
  • Ability to travel less than 5% of the time.
  • Must be 18 years of age or older.
  • Must successfully complete pre-employment screening process, as required.
  • Must successfully complete any required training or orientation courses, as needed.
Benefits
  • Competitive medical, dental, and vision plans, plus a wellness program with added incentives
  • 401(k) savings plan with company match and employee stock purchase plan
  • Continuing education benefits with tuition assistance programs
  • One week of paid time off at the end of the year, in addition to our standard paid time off policy.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
community managementcustomer marketingproduct marketingdata analysisproject managementengagement metricscustomer advocacycustomer educationB2BSaaS
Soft Skills
interpersonal skillscommunication skillsorganizational skillsproblem-solving skillscollaborationinfluencecreativityprioritizationself-directionanalytical mindset