Google Ads Specialist

ThriveCart

Paid Ads Marketing Specialist managing and optimizing Google Ads campaigns for ThriveCart. Collaborating with agencies and teams to drive profitable sales growth.

Posted 4/21/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms.
Conduct in-depth keyword research, audience targeting, A/B testing, and performance analysis to maximize ROI.
Collaborate with agencies, copywriters and designers to create compelling ad creatives and landing pages that convert.
Creating new sales funnels to sell various products we operate.
Monitor and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and reporting dashboards.
Identify new advertising opportunities and emerging trends to keep campaigns competitive and innovative.
Continuously refine bidding strategies, budget allocations, and targeting parameters to improve efficiency and effectiveness.
Ensure full funnel alignment between ad campaigns, landing experiences, and conversion goals.
Stay current with platform updates, algorithm changes, and PPC best practices.

Requirements

What you’ll need

5+ years of experience managing paid ad campaigns, preferably in a SaaS or e-commerce environment.
Experience of using AI Agents and implementing and building AI tools and Agents
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued and may be considered in place of a formal degree.
Equivalent practical experience in paid media or digital marketing will also be considered.
Proven track record of zero to one with paid media spend, executing creative campaigns
Strong analytical skills with experience using tools like Google Analytics, Google Tag Manager, Looker Studio, or similar.
Deep understanding of conversion tracking, attribution models, and performance optimization.
Experience with landing page optimization and CRO principles.
Excellent attention to detail, organization, and time management.
Self-starter with a growth mindset and the ability to thrive in a fast-paced remote team.

Benefits

Comp & perks

Competitive salary
Flexible working hours
Professional development budget
Home office setup allowance
Global team events

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

PPC campaign managementkeyword researchA/B testingperformance analysisbidding strategiesbudget allocationconversion trackingattribution modelslanding page optimizationCRO principles

Soft Skills

analytical skillsattention to detailorganizationtime managementself-startergrowth mindset

Certifications

Google AdsMeta Blueprint