
Google Ads Specialist
ThriveCart
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms.
- Conduct in-depth keyword research, audience targeting, A/B testing, and performance analysis to maximize ROI.
- Collaborate with agencies, copywriters and designers to create compelling ad creatives and landing pages that convert.
- Creating new sales funnels to sell various products we operate.
- Monitor and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and reporting dashboards.
- Identify new advertising opportunities and emerging trends to keep campaigns competitive and innovative.
- Continuously refine bidding strategies, budget allocations, and targeting parameters to improve efficiency and effectiveness.
- Ensure full funnel alignment between ad campaigns, landing experiences, and conversion goals.
- Stay current with platform updates, algorithm changes, and PPC best practices.
Requirements
- 5+ years of experience managing paid ad campaigns, preferably in a SaaS or e-commerce environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued and may be considered in place of a formal degree.
- Equivalent practical experience in paid media or digital marketing will also be considered.
- Proven track record of zero to one with paid media spend, executing creative campaigns
- Strong analytical skills with experience using tools like Google Analytics, Google Tag Manager, Looker Studio, or similar.
- Deep understanding of conversion tracking, attribution models, and performance optimization.
- Experience with landing page optimization and CRO principles.
- Excellent attention to detail, organization, and time management.
- Self-starter with a growth mindset and the ability to thrive in a fast-paced remote team.
Benefits
- Our Values are:
- Commit to Excellence
- Find a Way
- Help Each Other
- Keep Growing
- Data First
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
PPC campaign managementkeyword researchA/B testingperformance analysisbidding strategiesbudget allocationconversion trackingattribution modelslanding page optimizationCRO principles
Soft skills
analytical skillsattention to detailorganizationtime managementself-startergrowth mindset
Certifications
Google AdsMeta Blueprint