Senior Integrated Marketing Manager

ThreatDown

Integrated marketing leader orchestrating multi-channel campaigns for ThreatDown’s managed detection and response platform. Aligning brand, product, demand, channel, field, and sales teams to drive pipeline.

Posted 8/25/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing integrated marketing campaigns across multiple channels, with a strong focus on B2B SaaS, particularly in cybersecurity and IT infrastructure. Proficient in aligning cross-functional teams and utilizing full-funnel metrics to drive performance and optimize marketing strategies.

Highest-signal resume keywords

Integrated Multi-Channel Campaign ManagementB2B SaaS Marketing ExperienceMarketing Automation and CRM PlatformsStakeholder Alignment and CoordinationBudget Management and ROI Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Metrics DefinitionPerformance Dashboard CreationContent Strategy DevelopmentCampaign Data OptimizationEditorial Judgment

Soft Skills

Strategic ThinkingDetail OrientationStorytelling

Tools & Technologies

HubSpotMarketoSalesforce

Industry Keywords

CybersecurityIT InfrastructureB2B MarketingDemand GenerationRevenue Operations

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the integrated marketing calendar and translate quarterly GTM priorities into unified, multi-channel campaign architecture
Define campaign narrative arcs and align content, digital, paid, field, channel/partner, and PR around the same message, audience, and timeline
Create repeatable planning, briefing, and launch frameworks
Connect Product Marketing, Content, Channel Marketing, Field Marketing, Creative, and Sales
Run integrated planning cycles and campaign retrospectives
Partner with Sales and Revenue Operations to translate programs into pipeline
Represent integrated plans in leadership reviews and communicate status, risk, and results
Steward editorial and campaign calendars
Shape flagship assets such as research reports, webinars, and video series
Protect message and brand consistency across channels and regions
Define success metrics including engagement, pipeline contribution, velocity, and brand lift
Build performance dashboards with Revenue Operations and Analytics
Optimize targeting, timing, and channel mix using campaign data
Mentor and coordinate marketers contributing to integrated programs
Own tools, templates, and operating rituals
Manage budget allocation across integrated programs

Requirements

What you’ll need

5–10 years of B2B SaaS marketing experience, with meaningful time in cybersecurity, IT infrastructure, or another complex, technical buying environment
Track record of building and running integrated, multi-channel campaigns
Experience partnering across Product Marketing, Content, Demand Gen, Channel, and Sales
Ability to align stakeholders who don't report to you
Sharp strategic instincts paired with willingness to get into details
Strong command of full-funnel metrics and attribution
Comfort with marketing automation and CRM platforms, e.g., HubSpot, Marketo, Salesforce
Excellent storytelling and editorial judgment
Experience managing marketing budgets and making ROI-based tradeoffs
Prior people leadership or dotted-line team coordination experience is a plus
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

Benefits

Comp & perks

Comprehensive medical, dental, and vision insurance coverage
Employee Referral Bonus Program
Wellness programs
401k and employer matching for (US Employees)
Comprehensive Time Off policy
An opportunity to do something great for yourself and the world!