Senior Content Marketing Manager
Thorn
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $121,000 - $169,750 per year
Job Level
About the role
- Lead development and execution of a comprehensive, integrated, SEO & AEO-informed content strategy aligned with Thorn’s objectives
- Lead annual editorial narrative planning
- Lead research distribution on marketing channels
- Develop and refine distribution strategies
- Ensure visibility and usability of content and brand initiatives
- Serve as the final approver for content
- Define, track and report on content performance and impact
- Manage and mentor a high-performing team
- Lead strategy and management for all websites
- Monitor, analyze and report on performance of all owned initiatives
- Manage content marketing budget
- Explore and implement emerging tools and technologies
Requirements
- 8+ years progressive experience in content marketing and creative production in nonprofit and B2B environments
- Demonstrated strength in creative thinking and narrative development
- Experience working on multiple brands
- Experience managing direct reports, freelancers and agencies
- Strong program management skills
- Strong understanding of website strategy, content operations, and digital publishing platforms
- Experience leveraging marketing automation tools and content performance insights
- Excellent analytical skills
Benefits
- remote-first work model
- paid time off
- professional development opportunities
- company-wide gatherings
- team-building events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOAEOcontent strategycontent performance analysisdigital publishingmarketing automationcontent operationsnarrative developmentprogram management
Soft Skills
creative thinkingleadershipmentoringanalytical skillsstrategic planning