Senior Manager, Website Personalization and Optimization

Thomson Reuters

Senior Manager leading website personalization and optimization for Thomson Reuters’ professional information and technology products. Building scalable capabilities, testing programs, and high-performing teams across digital customer journeys.

Posted 8/13/2026full-timeEagan • Minnesota, Missouri, Texas • 🇺🇸 United StatesSenior💰 $100,100 - $185,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing personalization strategies, leveraging tools like Adobe Target and analytics to enhance customer journeys. Proven ability to translate complex technical concepts into actionable business strategies while leading and developing high-performing teams.

Highest-signal resume keywords

Web PersonalizationAdobe TargetAudience SegmentationA/B TestingData Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingOptimizationPersonalization ArchitectureAnalytical TaggingContent TargetingTesting MethodologiesData GovernanceAudience ActivationPersonalization MaturityBusiness Reporting

Soft Skills

Team LeadershipStakeholder CommunicationInfluencing Without AuthorityCoachingAdaptability

Tools & Technologies

Adobe Audience ManagerAdobe AnalyticsAdobe Experience ManagerAI-Native ToolsMarketing Automation Platforms

Industry Keywords

B2B SoftwareCustomer JourneysComplex OrganizationsPersonalization InvestmentsOptimization Programs

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Own the personalization strategy and vision for Thomson Reuters' digital properties
Translate business goals into a sequenced personalization roadmap
Establish audience segmentation, content targeting, journey customization, testing approaches, and personalization maturity standards
Build capability roadmaps covering data infrastructure, audience layers, frameworks, testing, and technology architecture
Articulate the business case and ROI of personalization investments across customer journeys
Partner with the Senior Director on stakeholder alignment, strategy translation, and executive communication
Operationalize the personalization program through processes, workflows, governance, and scalable ways of working
Build use cases, sequencing, dependencies, and resource requirements with Digital Product Managers and stakeholders
Translate business requirements into technical specifications, data strategy, instrumentation, and analytical tagging
Work with Adobe, WebOps, and CDP teams to understand technology constraints and data flows
Drive continuous testing and learning of personalization strategies
Create documentation, maintain learning repositories, and produce organizational knowledge artifacts
Guide the Program Manager on cadence, milestones, risks, and dependencies
Leverage AI-native tools to enable personalization and speed to market
Lead, coach, and develop optimization specialists
Own team direction, culture, effectiveness, and contribution to organizational objectives
Coordinate across reporting lines on strategy, standards, and data requirements
Translate personalization architecture and ROI implications for business stakeholders and technical teams
Escalate blockers and dependencies to the Senior Director

Requirements

What you’ll need

8–10+ years in digital marketing, web personalization, optimization, or related roles
5+ years driving web personalization activities across a large organization, ideally leveraging Adobe Target
3+ years managing and developing teams, including coaching across different experience levels
Track record of building personalization capabilities or programs from the ground up or significantly maturing existing programs
Experience translating personalization strategy into operational roadmaps and delivering against them
Hands-on expertise with Adobe or equivalent personalization technology platforms
Experience with Adobe Target, Adobe Audience Manager, Adobe Analytics, and Adobe Experience Manager
Experience with A/B testing and experimentation methodologies
Deep understanding of audience segmentation, audience activation, targeting rules, and measuring personalization impact
Understanding of data strategy, data governance, and audience activation platforms
Success working in complex, matrixed organizations and influencing across reporting lines without direct authority
Experience in B2B or enterprise software is a plus
Ability to understand personalization maturity, audience segmentation, content targeting, and testing methodologies
Deep understanding of data architecture, CDPs, analytical tagging, business reporting, optimization/testing, and audience activation
Ability to translate technical concepts into business language
Ability to turn strategy into concrete programs with phases, dependencies, and success metrics
Ability to operate independently in ambiguity and changing priorities
Ability to manage diverse personalities and experience levels, coach employees, set expectations, establish boundaries, and create psychological safety
Ability to communicate complex technical and strategic concepts to non-technical audiences
Ability to understand customer journeys and business models, particularly in B2B environments
Ability to influence cross-functional teams without formal authority
Preferred: familiarity with marketing automation platforms and email personalization
Preferred: background in web development, statistics, or analytics
Preferred: experience presenting to executive leadership
Preferred: proven track record of developing high-performing teams
Preferred: experience using AI to advance personalization capabilities

Benefits

Comp & perks

Flexible hybrid working environment
Flexible work arrangements, including work from anywhere for up to 8 weeks per year
Flexible vacation
Two company-wide Mental Health Days off
Headspace app access
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Two paid volunteer days off annually
Pro-bono consulting project opportunities
Environmental, Social, and Governance (ESG) initiatives
Health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Sick and safe paid time off
Paid holidays, including two company mental health days off
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance
Optional life and AD&D insurance
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Employee Assistance Program
Group Legal Identity Theft Protection benefit
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Employee Stock Purchase Plan
Career development, continuous learning, and skills development programming
Culture of inclusion and belonging, flexibility, and work-life balance