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Senior Manager, GTM Strategy & Execution
Thomson ReutersGTM strategy leader helping Thomson Reuters grow legal technology adoption among Mid Law firms. Defining target accounts, shaping account plans, and influencing pipeline.
Posted 8/12/2026full-timeRemote • Minnesota • 🇺🇸 United StatesSenior💰 $119,700 - $222,300 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market strategy and account management, with a strong focus on defining ideal customer profiles and building targeting criteria. Proficient in analyzing market trends and deal data to influence pipeline and revenue growth.
Highest-signal resume keywords
Go-To-Market StrategyAccount ManagementSalesforceAnalytical SkillsLegal Technology Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account PlanningTargeting Criteria DefinitionBuying Committee MappingDeal ReviewsMarket Signal Interpretation
Soft Skills
Strong Written CommunicationStrong Verbal Communication
Tools & Technologies
SalesforceGong EngageLinkedIn Sales Navigator
Industry Keywords
Mid LawLegal TechnologyAccount StrategyPipeline InfluenceRevenue Growth
About the role
Key responsibilities & impact- Define ideal customer profiles for CoCounsel Legal, New-to-Online Business, and Partnerships growth pillars
- Build targeting criteria and persona frameworks for Mid Law firms and practice areas
- Identify and prioritize High Value Growth accounts and map buying committees
- Maintain current intelligence on Mid Law adoption of AI, research workflows, and legal technology
- Partner with sales executives to create account plans for high-value Mid Law firms
- Sequence engagement across buying committees through deals with Account Executives
- Contribute to deal reviews, QBRs, and account strategy sessions
- Partner with marketing on demand, content, event, and webinar programs for prioritized accounts
- Connect the field with product marketing and content teams
- Monitor intent signals, market trends, and account engagement data
- Design and run tests to validate firm profiles, practice areas, and use cases
- Build dashboards and reporting for pipeline influence, win rate, deal velocity, and product/practice-area coverage
- Continuously refine strategy, tactics, and resourcing based on data
Requirements
What you’ll need- 7 or more years in go-to-market strategy, sales strategy, account management, or a field-facing revenue role
- Track record of turning market and deal data into targeting and account plans influencing pipeline and revenue
- Ability to define ideal customer profiles, targeting criteria, and buying committee mapping
- Strong analytical skills and ability to interpret deal data and market signals
- Experience with deal reviews, QBRs, and account planning
- Hands-on experience with Salesforce, Gong Engage, and LinkedIn Sales Navigator or similar tools
- Ability to define hypotheses, test them, and iterate
- Strong written and verbal communication skills
- Nice to have: familiarity with legal technology and Mid Law buying dynamics
- Nice to have: experience selling or building go-to-market strategy for law firms, particularly Mid Law firms
- Nice to have: exposure to Thomson Reuters products or competitive and reseller platforms
Benefits
Comp & perks- Flexible work arrangements, including work from anywhere for up to 8 weeks per year
- Flexible vacation
- Two company-wide Mental Health Days off
- Headspace app access
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Two paid volunteer days off annually
- Opportunities for pro-bono consulting projects and ESG initiatives
- Health insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Life insurance
- Competitive 401(k) plan with company match
- Paid time off
- Paid holidays
- Parental leave
- Sabbatical leave
- Optional hospital, accident and sickness insurance
- Optional life and AD&D insurance
- Flexible Spending Accounts
- Health Savings Accounts
- Fitness reimbursement
- Employee Assistance Program
- Group Legal Identity Theft Protection
- 529 Plan
- Commuter benefits
- Adoption & Surrogacy Assistance
- Employee Stock Purchase Plan
- Annual bonus eligibility based on enterprise and individual performance