Digital Growth Manager

Thomson Reuters

Digital Growth Manager responsible for defining digital strategies and optimizing campaigns. Collaborating with teams to enhance CRM initiatives and manage digital partnerships at Thomson Reuters.

Posted 7/2/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define the digital channel mix strategy for each product in the financial services portfolio
Manage and optimize campaigns across digital channels (Google Ads, Meta Ads, LinkedIn Ads, programmatic)
Develop and scale marketing initiatives for SEO, content marketing, and organic demand generation
Operate and evolve multichannel CRM journeys
Monitor KPIs by channel (CPL, CPA, CAC, CTR, CVR, ROAS, Open Rate, CTOR, churn prevented) and run continuous A/B experiments
Ensure integrity of multichannel attribution
Optimize the end-to-end conversion funnel and coordinate with Product and UX
Lead a team of specialists, manage the interface with Marketing and martech, and collaborate with other areas (Product, Data, Compliance, and Legal)

Requirements

What you’ll need

Experience in digital/growth channels, with consistent experience leading teams and running squads, performance desks, and growth desks using agile methodologies
Proven track record managing performance across digital channels and complex CRM strategies
Experience in the financial sector (banking, fintech, acquirer) with a B2B product portfolio is highly preferred
Proficiency with CRM platforms and campaign management concepts: CRM automation tools (Braze, Salesforce, CleverTap) as benchmarks for developing an internal solution or outsourcing
Deep knowledge of multichannel attribution, MMPs (AppsFlyer, Adjust) and integration with CDPs (Segment)
Experience with A/B testing, landing page experimentation (Optimizely, VWO) and funnel analysis
Degree in Marketing, Advertising, Business Administration, Engineering or Computer Science

Benefits

Comp & perks

Hybrid Work Model: We adopt a hybrid and flexible work environment (2–3 days per week in the office, depending on the role)
Flexibility and Work–Life Balance: “Flex My Way” includes a set of policies designed to help manage personal and professional responsibilities
Professional Development and Growth: We promote a culture of continuous learning and skills development
Competitive Industry Benefits: We offer comprehensive benefits packages including health and dental coverage, two company mental health days, performance incentive programs, and resources for mental, physical, and financial well-being
Culture: Globally recognized for inclusion and belonging, flexibility, and work–life balance
Social Impact: Make an impact in your community through our Social Impact Institute. All employees receive two paid volunteer days per year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign ManagementSEOContent MarketingOrganic Demand GenerationFunnel AnalysisPerformance MetricsAgile MethodologiesData Analysis

Soft Skills

Team LeadershipCollaborationCommunication