Customer Data Analyst

Thomson Reuters

Customer Audience Strategist managing audience fulfillment for Thomson Reuters marketing campaigns. Building audience segments and ensuring quality across multiple channels.

Posted 6/11/2026full-timeMinnesota, Missouri, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $58,100 - $107,900 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the end-to-end delivery of audience segmentation requests from Demand Generation teams
Manage intake through Workfront, scoping requirements
Build audience segments in Treasure Data and activate to downstream channels
Manage the active request queue, maintaining delivery against agreed timelines
Build audience segments directly in Treasure Data CDP, applying sound segmentation logic
Develop working knowledge of the CDP data structure
Work with AI-assisted audience generation via Treasure Data Audience Agent
Apply consistent quality checks to all audience outputs
Identify and escalate data quality issues within the CDP
Maintain thorough documentation of segment definitions and QA outcomes
Communicate with Demand Generation teams on requirements and any data constraints

Requirements

What you’ll need

3+ years in a marketing operations, marketing tech, or data-adjacent role
Hands-on experience building audiences or segments in a CDP, CRM, or marketing automation platform
Practical understanding of B2B segmentation – including consent management, suppression logic, and activation channels
Ability to translate campaign briefs into technically sound audience specifications
Direct experience with Treasure Data, Eloqua, or Salesforce preferred
Intermediate SQL for data validation and audience investigation preferred
Familiarity with intent data, firmographic enrichment, or technology intelligence providers
Understanding of GDPR, CASL, and CAN-SPAM in a B2B marketing context

Benefits

Comp & perks

Hybrid Work Model
Flex My Way supportive policies
Comprehensive benefit plans including flexible vacation
Two company-wide Mental Health Days off
Access to Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Optional hospital, accident and sickness insurance
Optional life and AD&D insurance
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Employee Stock Purchase Plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

audience segmentationdata quality checksSQLB2B segmentationconsent managementsuppression logicaudience specificationsdata validationfirmographic enrichmenttechnology intelligence

Soft Skills

communicationdocumentationproblem-solvingtime management