Lifecycle Marketing Manager

Thomson Reuters

. Own and evolve end-to-end lifecycle journeys for CoCounsel Legal AI, driving adoption, engagement, and expansion across customer segments.

Posted 5/18/2026full-timeMinnesota, Texas • 🇺🇸 United StatesSeniorLead💰 $100,100 - $185,900 per yearWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Own and evolve end-to-end lifecycle journeys for CoCounsel Legal AI, driving adoption, engagement, and expansion across customer segments.
Design, launch, and optimize lifecycle experiments—testing messaging, timing, channels, and experiences to accelerate customer value and pipeline contribution.
Build segmented, persona-based journeys, initially focused on lower-market customers and evolving programs to support upmarket growth and expansion.
Develop AI-forward nurture programs that increase confidence, usage, and readiness to adopt advanced CoCounsel capabilities.
Execute multi-channel lifecycle campaigns across email, in-product messaging, webinars, learning content, and community touchpoints.
Partner closely with Product Marketing, Customer Success, Sales, and Operations to align lifecycle programs with customer health signals, expansion triggers, and sales motions.
Co-own lifecycle measurement and reporting, defining success metrics and using insights to prioritize iteration and investment.
Curate and activate enablement and learning content that supports AI adoption and long-term customer value.

Requirements

What you’ll need

8 + years of experience in lifecycle marketing, growth marketing, digital customer success, or related roles within B2B SaaS.
Demonstrated experience segmenting customers and scaling programs from lower-market adoption toward upmarket expansion.
Strong experimentation mindset with a track record of testing, learning, and optimizing lifecycle journeys.
Hands-on experience with lifecycle and marketing technology such as Eloqua, Pendo, Salesforce (SFDC), or similar marketing automation, in-product engagement, and analytics platforms.
Data-driven approach with experience using product usage, customer behavior, and performance analytics to guide decisions.
Comfort operating in AI-enabled environments and enthusiasm for using AI to scale personalization and experimentation.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Strong collaboration and communication skills across Product, Marketing, Sales, and Customer Success.

Benefits

Comp & perks

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Comprehensive benefits package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.
Market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, and sabbatical leave.
Additional benefits include optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketinggrowth marketingdigital customer successcustomer segmentationexperimentationdata-driven decision makingAI adoptionprogram scalingmulti-channel campaignsperformance analytics

Soft Skills

strategic thinkinghands-on executioncollaborationcommunicationadaptabilitycustomer engagementcreativityproblem-solvinganalytical thinkingleadership